News

This Girl Is The Scary New Face Of A Global Hunt For Pedophiles

Meet Sweetie. She’s a 10-year-old girl living in the Philippines. Only, she’s not. Sweetie isn’t in the Philippines. She’s not 10 years old. She’s not a girl either. In fact, “Sweetie” doesn’t exist. She’s a computer-generated avatar, created by a charity called Terre des Hommes. She’s controlled by a man […]
This Girl Is The Scary New Face Of A Global Hunt For Pedophiles
News

The 15 Most Influential Instagram Users Advertisers Are Dying To Work With

Hear from American Express, GE, McDonald’s and other Fortune 500 co’s on measuring social media impact at “Social Media ROI,” Business Insider’s conference on top tactics for Facebook, YouTube, LinkedIn, Twitter, Instagram, Tumblr, Pinterest and more. May 15, 2013, in New York — Reserve your ticket now.
The 15 Most Influential Instagram Users Advertisers Are Dying To Work With
News

SALARY SURVEY: Digital Ad Agency Execs Took A Huge Pay Cut In 2012

[credit provider=”flicrk: Jose Kevo” url=”http://www.flickr.com/photos/jose_kevo/2931239697/”] Digital ad agency managers saw their pay decline in 2012, according to a salary survey by SoDA, the Global Society for Digital Marketing Innovators.The survey looked only at top-level managers in agencies, according to Ad Age, and found:
SALARY SURVEY: Digital Ad Agency Execs Took A Huge Pay Cut In 2012
Markets

Why iChatting Your Personal Financial Advisor Could Be A Smart Move

[credit provider=”Flickr/earlysound”] While online banking continues to expand rapidly, financial advising has just begun transitioning to the Web.The gravitation toward online wealth management represents an interesting shift in the financial services industry, but the question on many consumers’ minds is whether they feel comfortable entrusting a program—or a person they’ve […]
Why iChatting Your Personal Financial Advisor Could Be A Smart Move
Markets

Three Times You’re Better Off Using An Alias Online

[credit provider=”Shutterstock”] Is it OK to lie in order to protect your personal information online?Apparently plenty of people think so. In one survey, 22% of “savvy” 8 to 17 year olds claim, “I don’t give out my details online, I make up fake ones” according to Intersperience.
Three Times You’re Better Off Using An Alias Online
Strategy

What To Do When Online Reviews Hurt Your Business

[credit provider=”Harlee Nicole via Statigram ” url=”http://statigr.am/p/344233339423402535_195702921″] Negative online reviews can put a ding in your business’s reputation, but one small-business owner has decided to sue a dissatisfied customer over negative statements she made online.Christopher Dietz and his Washington, D.C.-based company, Dietz Development, filed suit in October against Jane Perez alleging […]
What To Do When Online Reviews Hurt Your Business
News

Online Doctor’s Sick Visits Could Be Coming To A Computer Near You

[credit provider=”Flickr / Anoto AB” url=”http://www.flickr.com/photos/anotogroup/3464773467/in/photostream/”] Could we be seeing the end of routine doctor visits?Scientific American reports that researchers are testing a new system for electronic doctor visits that could potentially eliminate the need for patients to see a doctor for routine illnesses.
Online Doctor’s Sick Visits Could Be Coming To A Computer Near You
News

Business Insider Is Hiring A Fantastic PAID Intern To Write About Advertising

Business Insider needs an intern to write about advertising and to help build our coverage of marketing, media and entertainment. This will be the most fun internship in journalism right now. You WILL generate many awesome clips! The job requires a mix of blogging, traditional beat reporting, commentary and analysis. […]
Business Insider Is Hiring A Fantastic PAID Intern To Write About Advertising
News

The 3 Biggest Problems For Advertisers With Big Data

I’ve written before about the changing digital advertising landscape, the shift in consumer behaviour and the explosive advances in technology. These have all contributed greatly to the massive increase in data volume, the need for marketers, publishers and vendors to access information and create insights regarding actions and activities of consumers. There […]
News

3 Google Execs Just Admitted Google’s Desktop Business Will Soon Be An Afterthought

[credit provider=”Rikard Steiber”] A majority of Google’s users will access the search giant’s products via mobile devices in 2013, according to a note to investors from Morgan Stanley which describes three Google executives who presented at the 2012 Open Mobile Summit in San Francisco.Rikard Steiber, Google’s global marketing director for […]
3 Google Execs Just Admitted Google’s Desktop Business Will Soon Be An Afterthought
News

3 Things The Online Ad Business Must Do NOW To Improve Its Credibility

Over the last year there’s been much discussion of the many issues plaguing our industry that prevent us from truly accelerating growth. One of the biggest ongoing challenges for buyers and sellers is the maddening onslaught of new companies and technologies that promise to make digital advertising more efficient and effective, […]
3 Things The Online Ad Business Must Do NOW To Improve Its Credibility
News

The Groupon Nightmare Begins: 648 Jobs Cut Prior To Revenue Miss

[credit provider=”Aaron Fulkerson/Flickr” url=”http://www.flickr.com/photos/roebot/5763561209/”] Revenue growth has stopped at Groupon. And, for a second straight quarter, billings from merchants declined.The company is only profitable because it swung an ax at its marketing costs in Q3 2012 — resulting in a bunch of layoffs.
The Groupon Nightmare Begins: 648 Jobs Cut Prior To Revenue Miss
Strategy

5 Ways To Improve Your Online Networking Skills

Many job seekers are overlooking the importance of online networking skills during their job search. Networking isn’t just about clicking the “follow” or “connect” button. A beneficial networking relationship is born out of a strong interest in gaining valuable information and feedback from someone you consider to be important in […]
5 Ways To Improve Your Online Networking Skills
News

Google Is Now Doing Same-Day Shopping Delivery

Google has started testing a same-day delivery shopping service in San Francisco, according to the New York Times.This could be huge for Google’s mobile consumer intent targeting strategy (dominated by search, currently).
Google Is Now Doing Same-Day Shopping Delivery
News

Stores Are About To Make These Radical Changes To Compete With Online

[credit provider=”Aeropostale”] Brick-and-mortar retailers are making some big changes to prepare for competition from online in the next year.  Gary Lombardo at Demandware, a provider of cloud e-commerce solutions, sent us a few of his predictions for how shopping will change for customers this year. He’s worked with companies like Kate Spade, Crocs […]
Stores Are About To Make These Radical Changes To Compete With Online
News

Google, Again, Bested By A Rival In Terms Of Ad Reach

[credit provider=”Google.com”] Google Ad Network is the top network by unique visitors who saw ads, according to comScore’s September 2012 Top 50 Web Properties report.Google had a total of 203,739,000 unique visits, and 92.5 per cent online reach in the U.S. throughout the month.
Google, Again, Bested By A Rival In Terms Of Ad Reach
Tech

CHART OF THE DAY: The Microsoft Online Money Pit

Microsoft has been burning money online since December 2005. (Longer than that really, but its been consecutive quarters since 2005.) This quarter it lost $364 million online, which sounds bad, but it is actually its best quarter since December 2008. So there’s that.
CHART OF THE DAY: The Microsoft Online Money Pit
Tech

BII MOBILE INSIGHTS: Are Mobile Websites A Fad?

Mobile Insights is a new daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today.
BII MOBILE INSIGHTS: Are Mobile Websites A Fad?
News

Here’s The Display Ad Biz’s Dirtiest Secret: 40% Of Ads Never Get Seen

[credit provider=”Exit Through The Gift Shop” url=”http://movies.netflix.com/WiPlayer?movieid=70132200&trkid=4414746″] The web advertising industry is amazing. It is quite possibly the only industry where innovation can actually create more confusion, set back progress and defy logic.Take viewability for instance. We recognised a challenge in getting brand dollars from traditional media and instead of […]
Here’s The Display Ad Biz’s Dirtiest Secret: 40% Of Ads Never Get Seen
News

Is Groupon’s CEO About To Break One Of His Most Important Promises?

[credit provider=”Scott Olson/Getty Images” url=”http://www.gettyimages.com/detail/news-photo/andrew-mason-founder-and-ceo-of-groupon-attends-the-allen-news-photo/118450146″] Groupon, once again, is attempting to dance down Madison Avenue with an ad agency, according to Ad Age.A source tells me that the report is somewhat premature, and that Groupon is actually only very casually flirting with the idea of hiring an agency.
Is Groupon’s CEO About To Break One Of His Most Important Promises?
News

How Microsoft’s ‘Do Not Track’ Plan Will Guarantee That All Users Are Tracked

[credit provider=”Flickr/Wired Photostream” url=”http://www.flickr.com/photos/wiredphotostream/6302995233/sizes/l/in/photostream/”] Within the space of just 10 months, Microsoft appears to have achieved the exact opposite of what it wanted for Internet Explorer 10, which launches in a default “do not track” (DNT) position intended to shield users from the advertisers that track them.The major ad lobby […]
How Microsoft’s ‘Do Not Track’ Plan Will Guarantee That All Users Are Tracked
News

Here’s What OpenX CEO Tim Cadogan Told Us About His IPO Plans

[credit provider=”OpenX”] Tim Cadogan, the CEO of OpenX, declined to rule out filing for an IPO, saying that “it could be a good step.”OpenX supplies platforms for web publishers to optimise ad revenue from networks, real-time bidding exchanges and premium sales. Three of his big publisher clients include Vox, SouthWest […]
Here’s What OpenX CEO Tim Cadogan Told Us About His IPO Plans
Markets

We’ve Found A Sneaky Trick For Scoring Extra Markdowns Online

[credit provider=”Polycart via flickr” url=”http://www.flickr.com/photos/polycart/5783407804/sizes/m/in/photostream/”] Time just shared a neat trick for getting extra markdowns from Internet retailers…Enter your items in the site’s shopping cart, but don’t buy anything.
We’ve Found A Sneaky Trick For Scoring Extra Markdowns Online
News

D’OH! Even Microsoft’s Own Lobbyists Oppose Microsoft’s ‘Do Not Track’ Plan

[credit provider=”All3rgic / Flickr, CC” url=”http://www.flickr.com/photos/all3rgic/313414009/sizes/m/in/photostream/”] Here’s how unpopular Microsoft’s “do not track” policy for Internet Explorer 10 is: Yesterday, the Digital Advertising Alliance — a trade lobby group of which Microsoft is a member — wrote a letter of protest, decrying the anti-ad targeting plan that Microsoft supports as […]
D’OH! Even Microsoft’s Own Lobbyists Oppose Microsoft’s ‘Do Not Track’ Plan
News

P&G, Walmart, Coke And 30 Other Huge Advertisers Just Humiliated Microsoft

[credit provider=”AP”] The chief marketing officers of Procter & Gamble, Walmart, Ford, Verizon, Coca Cola, Unilever, General Electric, American Express, Kraft, and 30 other companies signed a letter to Microsoft CEO Steve Ballmer, complaining about the “do not track” (DNT) function planned for Internet Explorer 10. UPDATE: D’OH! Even Microsoft’s […]
P&G, Walmart, Coke And 30 Other Huge Advertisers Just Humiliated Microsoft
News

Even Microsoft’s Own Staff Don’t Believe They’ll Stay In The Ad Business

[credit provider=”gruntzooki / Flickr, CC.” url=”http://www.flickr.com/photos/doctorow/”] Adweek published a deep, detailed look at Microsoft’s ad business and concluded:According to interviews with a dozen current and former Microsoft executives and others, this may be the beginning of the end for Microsoft Advertising.
Even Microsoft’s Own Staff Don’t Believe They’ll Stay In The Ad Business
News

CEO Of Ad Giant Rubicon Says He’s Considering IPO

[credit provider=”Frank Addante”] Frank Addante, CEO of display ad giant The Rubicon Project, declined to rule out taking his company public in an IPO even though he’s currently in New York with a deck of slides for investors.Addante previously said an IPO might be in Rubicon’s future, but over lunch […]
CEO Of Ad Giant Rubicon Says He’s Considering IPO
News

Ads On TV And Online Ads Are About To Become The Same Thing

[credit provider=”Gustavo Devito/Flickr” url=”http://www.flickr.com/photos/devitogustavo/6756325851/sizes/m/”] Big brands spend tens of billions on television advertising every year because it’s the ultimate medium for reaching a large audience with a message for the masses.The TV audience, however, is changing.  Today’s TV audiences catch their favourite shows on screens of every size and schedules […]
Ads On TV And Online Ads Are About To Become The Same Thing
News

Samsung Is Killing The iPhone 5 In Web Video Ads Right Now

[credit provider=”Screenshot”] Apple’s launch of the new iPhone 5 has been a huge success … for Samsung.Due to some clever media buying and good timing, Samsung appears to be diverting millions of viewers toward its videos for the Samsung Galaxy Note II and the Galaxy S III phones, while Apple’s […]
Samsung Is Killing The iPhone 5 In Web Video Ads Right Now
News

Here’s A Preview Of USA Today’s Stylish New Redesign

[credit provider=”USA Today”] This Friday, USA Today will begin distributing the completely, redesigned print version of its newspaper. For the first time since its inception, the 30-year-old publication has entirely overhauled the creative of both the print and web versions of the newspaper.Go directly to the new look >
Here’s A Preview Of USA Today’s Stylish New Redesign
News

Pandora Just Told The SEC It’s Taking A Huge Hit On Mobile Ads

[credit provider=”Michael Seto” url=”http://www.michaelseto.com”] Pandora, the popular online music streaming service, filed a 10-Q this morning describing in more detail how it’s handling the massive influx of mobile advertising revenue it booked in Q2 2012.The context here is that Pandora has still not figured out how to sell ads profitably, […]
Pandora Just Told The SEC It’s Taking A Huge Hit On Mobile Ads
News

Here’s What Twitter’s 2012 Operating Profits Could Be

[credit provider=”Danilo Ramos / Flickr, CC” url=”http://www.flickr.com/photos/daniloramosweb/”] Twitter could be generating $350,000 in ad revenue per employee per year, if the report that Twitter expects to generate $350 million in ad sales this year is true.That’s significant because previous numbers leaked from Twitter suggest that the company spends about $233,644 […]
Here’s What Twitter’s 2012 Operating Profits Could Be
News

Google Will Kill Its TV Advertising Business

[credit provider=”Patrick Denker / Flickr, CC” url=”http://www.flickr.com/photos/pdenker/5386854686/sizes/o/in/photostream/”] Google has decided to pull the plug on Google TV Ads, its five-year attempt to convert the cable and broadcast TV industry into selling its available ad inventory on an online ad exchange.The news comes on the same day that Google was rumoured […]
Google Will Kill Its TV Advertising Business
News

Here’s What’s Going Wrong At Pandora Right Now

[credit provider=”B.I. / Matt Lynley”] Pandora’s fiscal Q2 2013 earnings showed yet another quarter of robust revenue growth—and yet another loss on the bottom line. The market—buoyed by Pandora’s mobile revenue growth—boosted the stock on this news.We’ve made the case ad nauseam that Pandora’s business model is fundamentally flawed and […]
Here’s What’s Going Wrong At Pandora Right Now
News

FIRST LOOK: Facebook’s Search Ads Vastly Outperform Display Ads

[credit provider=”Facebook”] Facebook’s new search ad product, “Sponsored Results,” are much cheaper and much more effective than its regular “Marketplace” ads, according to data from Nanigans, the Facebook media management company.Sponsored Results have a higher click-through rate and a lower cost-per-click than display ads, Nanigans found. The new search ad […]
FIRST LOOK: Facebook’s Search Ads Vastly Outperform Display Ads
News

Groupon Has Cozy Deals With Its Chairman’s Marketing, Logistics and Law Firms

[credit provider=”Photo by Kevork Djansezian/Getty Images”] Groupon’s founder and executive chairman, Eric Lefkofsky, takes not a dime in cash for his services on the board. He doesn’t need to, of course. Last year his investment group, Green Media, made about $314 million when it cashed out of the Groupon stock […]
Groupon Has Cozy Deals With Its Chairman’s Marketing, Logistics and Law Firms
News

Facebook Wants To Put More Ads In Your News Feed

[credit provider=”Flickr/Guillaume Paumier” url=”http://www.flickr.com/photos/gpaumier/6198197321/sizes/o/in/photostream/”] With its stock sinking following its Q2 earnings, which showed its profits under pressure from a ballooning employee headcount and investments in property and equipment, Facebook is testing yet another new product which will bring more ads to users’ feeds. A spokesperson told Mashable:”Starting soon, we […]
Facebook Wants To Put More Ads In Your News Feed
News

ABC, CBS, Fox And NBC Don’t Want You To Visit Streaming Sites Aereo And BarryDriller.com

[credit provider=”akasped via flickr” url=”http://www.flickr.com/photos/akasped/4226647862/”] In addition to people cutting the cord on television, broadcasters face a new threat from two big online streaming sites.  Aereo and copycat site BarryDriller.com allow viewers to watch broadcast TV online, and the big networks are fighting to put an end to them. 
ABC, CBS, Fox And NBC Don’t Want You To Visit Streaming Sites Aereo And BarryDriller.com
News

Read The Panera Facebook Post About Soup And Cancer That Got Half A Million Likes

[credit provider=”www.flickr.com” url=”http://www.flickr.com/photos/booleansplit/3887516326/”] A heartwarming post about a sick grandmother and a warm cup of Panera soup has garnered more than 500,000 likes and 22,000 comments on Facebook—proving that organic and sincere social media activity trumps splashy, meme-driven cries for fan engagement.Two weeks after his grandmother was diagnosed with stage […]
Read The Panera Facebook Post About Soup And Cancer That Got Half A Million Likes
News

GROUPON IS PROFITABLE: So Here’s My Apology To CEO Andrew Mason

[credit provider=”Dan Frommer, Business Insider”] Groupon, for the first time ever, made a real profit. It also turned in an income statement today that looks like it came from a grown-up company. On revenues of $568 million, up 45 per cent, Groupon made an operating profit of $47 million and […]
GROUPON IS PROFITABLE: So Here’s My Apology To CEO Andrew Mason
News

This Guy’s Microsoft Blog Will Be Seen As A Death Warrant By Advertisers

[credit provider=”Microsoft” url=”http://blogs.technet.com/cfs-filesystemfile.ashx/__key/communityserver-blogs-components-weblogfiles/00-00-00-82-95/3362.Brendon-Lynch_2C00_-Chief-Privacy-Officer_2C00_-Microsoft.jpg”] Microsoft chief privacy officer Brendon Lynch’s recent blog post recommitting the company to a default “do not track” setting for Internet Explorer 10 will be regarded by the ad industry as a death warrant for Microsoft Advertising.Lynch argued that, when asked, most consumers prefer to browse in private […]
This Guy’s Microsoft Blog Will Be Seen As A Death Warrant By Advertisers
News

Pandora May Build An Ad Exchange (Just Like Facebook!)

Pandora chief revenue officer John Trimble says the music streamer is interested in building an ad exchange, just as Facebook recently did, if the company could find the right partners.Ad exchanges take many forms, but basically they allow other advertisers within a given network to target users with tracking cookies […]
Pandora May Build An Ad Exchange (Just Like Facebook!)