News

The First Generation Of Web Ads Was An Insult To Our Intelligence

[credit provider=”Ellis Hamburger”] We live in two worlds.In the afternoon, on our desktops or laptops, we read news like the new Pew study showing yet another way that newspapers are going to hell. This one was hardly news to anyone in the industry, but it put the issue plainly, if dryly:
The First Generation Of Web Ads Was An Insult To Our Intelligence
News

NUMBERS: Will Ferrell’s Old Milwaukee Super Bowl Spot Kicked Budweiser’s Butt

[credit provider=”Screengrab”] Will Ferrell’s Super Bowl ad for Old Milwaukee—seen only in North Platte, Neb., the nation’s smallest TV market—got more than twice the audience on YouTube and Twitter than Budweiser’s “Eternal Optimism” ad, which was broadcast nationally.Boston-based ad agency Mullen crunched the numbers for Bloomberg BusinessWeek, for a period […]
NUMBERS: Will Ferrell’s Old Milwaukee Super Bowl Spot Kicked Budweiser’s Butt
News

Digital Overhaul At Guardian: Big Costs, Bigger Implications

This article on the Guardian paints a fairly stark picture about the media group that owns The Guardian and The Observer. It states that they could run out of cash within 3-5 years if current trends persist – the last financial year saw a loss of £33m. Andrew Miller, chief […]
Digital Overhaul At Guardian: Big Costs, Bigger Implications