In today's Insider Advertising we're covering the networks versus Nielsen (again,) friction at DDB over data, and the return of cruises.

” “The Mandalorian” was watched for 1.336 billion minutes in the US the week of December 14 to December 20, the same week its second season finale debuted, according to Nielsen. This is the first time the show has topped Nielsen’s weekly list of most watched streaming titles. It’s even […]

Nielsen released its lists of the top streaming titles of 2020 on Tuesday, based on minutes watched in the US. Netflix dominated the TV lists, with the top original series, “Ozark,” and the top acquired series, “The Office,” which left the service at the end of 2020 for NBCUniversal’s Peacock. […]

Nielsen’s top TV shows of 2020 on linear networks included “This Is Us,” “Young Sheldon,” and the usual procedurals. Law-enforcement shows like “NCIS” and “FBI” topped the list in a year where police-focused entertainment drew scrutiny amid protests against racism and police violence. The year-end list was similar to Nielsen’s […]

Amazon Prime Video’s “The Boys” is the first non-Netflix series to debut on Nielsen’s weekly list of top streaming titles, showing that the series is a massive hit. It’s still lagging behind Netflix originals like “Cobra Kai” and “Lucifer,” though. Amazon announced last week that “The Boys” was getting a […]

Nielsen introduced a weekly top 10 list of streaming TV shows and movies earlier this month that measured Netflix and Prime Video. Starting this week, Nielsen included Disney Plus and Hulu. Netflix still dominated the list with all 10 spots, though. “Lucifer” dethroned “The Umbrella Academy” this week and “Project […]

Fox News was the most watched channel on all of American TV from Memorial Day to Labour Day, topping all of the major networks, even with their advantage of being in more households, according to Nielsen Media Research. Fox’s primetime lineup – which includes Tucker Carlson, Sean Hannity, and Laura […]

Hershey’s is preparing for a downturn in trick-or-treating candy sales by extending the Halloween shopping season at stores like Albertson’s. The company relies on Halloween for 10% of their sales, according to CNN Business. Visit Business Insider’s homepage for more stories. It might be the dog days of summer, but […]

The most watched shows of the 2019-2020 TV season, according to Nielsen ratings, are largely an assortment of familiar network dramas and sitcoms. But ESPN’s acclaimed docuseries “The Last Dance” also snagged a spot and was especially popular among adults aged 18 to 49. Business Insider broke down the 41 […]

As Americans are staying at home amid the coronavirus pandemic, their spending habits have changed. And now that so many are no longer going to the office – whether that is because they were laid off or furloughed or they are working from home – certain items are not seeing […]

Americans’ shopping patterns have evolved over the past weeks while staying at home during the coronavirus outbreak. Nielsen data stretching back to the beginning of March reveals how their priorities have shifted. While hand sanitizer and toilet paper were among the first products to see huge sales spikes, shoppers are […]

Recent data on TV audiences revealed that the Hallmark Channel topped CNN in cable network views during the holiday week. The Hallmark Channel, the cable network operated by the ubiquitous greeting cards and gifts company, racked up over 1.7 million overall viewers during primetime hours between December 16-22, according to […]

Netflix’s “The Irishman” had 3.9 million unique viewers in the US on its first day on the service, according to Nielsen. But just 18% of viewers actually completed the movie on its first day. The movie had 17.1 million unique US viewers over its first five days, Nielsen said. Visit […]

“The Big Bang Theory” airs its final episode on Thursday. The series and “Roseanne” were the two biggest shows of 2018 based on Nielsen ratings, but both were canceled. Visit Business Insider’s homepage for more stories. The series finale of “The Big Bang Theory” airs on Thursday, concluding the longest-running […]

Nielsen CEO David Kenny urged the Supreme Court not to allow the Trump administration to ask about citizenship status in the upcoming 2020 census survey. In a New York Times column, Kenny says businesses rely on the census to make decisions regarding consumer behaviour, and asking for citizenship will result […]

The season-eight premiere of “Game of Thrones” was the show’s most-watched episode across all of HBO’s platforms. We looked at how HBO’s “Game of Thrones” numbers compare with Nielsen ratings for 2018’s biggest shows, including “Roseanne” and “This Is Us.” Visit BusinessInsider.com for more stories. The premiere of the final […]

The average Netflix subscriber spends two hours a day on the service, Netflix’s vice president of original content, Cindy Holland, said earlier this week. That’s the same amount of time as adults ages 18 to 34 spend watching live and time-shifted TV, according to Nielsen. But the average adult 18 […]