CHICAGO (AP) -- Oprah Winfrey is selling...
BEIJING (AP) — China’s box office hit a new record over the seven-day Chinese New Year holiday, according to figures released Monday. There were more than 38 million visits to the cinema between Jan. 31 and Feb. 6 with a record box office of 1.41 billion yuan ($230 million), according […]
BEIJING (AP) — Chinese authorities are cracking down on how often broadcasters can air reality, dating and talent shows such as the Chinese versions of “American Idol” and “The Voice,” which draw huge audiences. Provincial broadcasters show such programs, which are cheap to produce and earn a lot of advertising […]
The rapid rise of content marketing.
[credit provider=”NewsCred”] Few companies grow exactly as their founders expect them to. That was certainly the case for Shafqat Islam and NewsCred. After leaving Merril Lynch, Islam, an engineer by training, started the company as a consumer facing news site.realising that tools for publishers to syndicate and licence content were […]
[credit provider=”NewsCred”] There’s been a lot of discussion lately over whether college is a waste of time. Given the popularity of Mark Zuckerberg’s story and Peter Thiel’s activism, it’s no surprise young people are looking to enter the startup world right out of school.Some try it even earlier, rejecting the […]
[credit provider=”pepsi.com” url=”http://www.pepsi.com/”] Though it started out as a news site, then syndicated content for publishers, the future of New York startup NewsCred, according to its CEO, will be in selling articles and content to the world’s biggest brands.Current clients include Pepsi, Johnson & Johnson, and Orange Telecom.
Content marketing is one of the biggest new trends for companies. Businesses are bringing customers closer by building their own content, or getting it from elsewhere. One of the biggest new players in the market is New York startup NewsCred.
[credit provider=”NewsCred”] NewsCred founder Shafqat Islam always looked up to Daylife, a pioneering service which provided Internet publishers with tools for presenting articles, links, and images.Now he owns the company. NewsCred just acquired Daylife, whose customers include publishers like the Associated Press and BuzzFeed, for an undisclosed amount.