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‘It puts us into a different class of media companies’: Vox Media talks up the benefits of its New York magazine acquisition, including new advertisers and a $10 million-plus e-commerce business

Vox Media agreed to acquire New York Media in what they said would create a strong media company. New York Media lost money most of the past 15 years and has considered cutting its eponymous magazine’s frequency to monthly, two knowledgeable sources said. But New York’s e-commerce site, The Strategist, […]
‘It puts us into a different class of media companies’: Vox Media talks up the benefits of its New York magazine acquisition, including new advertisers and a $10 million-plus e-commerce business
News

What you need to know in advertising today

Ad fraud remains rampant, continuing to eat into an increasing share of marketers’ ad dollars and cheat publishers out of revenue. Click farms, botnets, and domain spoofing are infiltrating everything from websites and video inventory to over-the-top and connected devices and mobile apps. But the fastest-growing ad fraud issue in […]
What you need to know in advertising today