News

It’s pretty obvious that the Triscuit name is a play on the word biscuit, but it turns out the ‘tri’ at the beginning doesn’t stand for ‘three’ — it’s short for ‘electricity’

The origin behind Triscuit’s name comes from the 1900s process used to make the crackers. The crackers’ producer, Nabisco, confirmed the origin behind the cracker’s name after writer Sage Boggs dug into its history. It turns out Triscuit is a combination of the words “electricity” and “biscuit.” Visit Business Insider’s […]
It’s pretty obvious that the Triscuit name is a play on the word biscuit, but it turns out the ‘tri’ at the beginning doesn’t stand for ‘three’ — it’s short for ‘electricity’
Strategy

‘What’s the purpose that brands have?’: The company behind Nabisco and Cadbury is making a major change to packaging after asking customers what they want

MondelēzInternational is the owner of billion-dollar snack brands like Nabisco and Cadbury. It announced Tuesday it will make all packaging for all of its brands recyclable by 2025 and will eliminate 65 million kg of packaging by 2020. This article is part of Business Insider’s ongoing series on Better Capitalism. […]
‘What’s the purpose that brands have?’: The company behind Nabisco and Cadbury is making a major change to packaging after asking customers what they want