The director of Twitter’s advertising products team has given the world a glimpse into how the company’s future business plans could include real-time bidding, the process by which publishers sell ad slots to marketers via the sort of automatic trading done on Wall Street. In a post for Medium titled […]
MoPub, the mobile advertising business that Twitter acquired for $US350 million in stock right before it filed for an IPO, had only $US6.5 million in net revenue in the first half of 2013, according to a new disclosure by Twitter to the SEC. Previously, the only gauge of MoPub’s size […]
MoPub's real-time ad-matching will prove extremely valuable in Twitter's future ad business.
Twitter's IPO will shake up mobile advertising.
Twitter may be ahead of the game.
Will embedded Google+ posts bring more users to the network?
Consolidation in mobile adtech continues.