Although most information regarding mobile ad performance on Snapchat has previously been conjecture, recently released stats from the company have shed some light on how brands are faring on Snapchat.
OTT devices lead Hulu's video streaming -- Google wants fast, free Wi-Fi in major cities -- Western markets prime for indie apps
Twitter will let users send group messages and...
Spending tens of millions.
Smartphones could account for nearly one-half of all online video ad plays by the end of 2016.
Netflix pursued an iPad-first strategy to become a mobile video pioneer.
Smartphones users spent 38% of their video time watching content longer than 30 minutes.
Tablets and smartphones now account for 15% of all online video hours watched.
About one-quarter of Netflix subscribers watch on their smartphones.
For developers, the smart TV app landscape is still too fragmented.
The TV app market is still immature, but growth will happen fast.
Already 40% of YouTube traffic is mobile.
Video viewing is shifting to mobile, and content creators, broadcasters, and ad technology providers are racing to catch up.
Tablets and smartphones are at the center of online video.
This is the final in the 17-part series “Video Revolution,” which brings you up to speed on innovations in the video advertising industry. “Video Revolution” is brought to you by Innovid. More posts in the series » One of the biggest challenges for advertisers trying to reach consumers on their […]
Online media time has now firmly tipped toward mobile.
Apps will transform your TV.