News

Millennials Are Threatening The World’s Most Powerful Brands

The shifting values of people in their 20s and 30s are threatening some of the biggest U.S. brands. Iconic brands like Tide, Levi’s, Coca-Cola, Ralph Lauren, Gap, and more “are going to suffer a precipitous decline in relevance, in sales, and share of market; or drop dead, at the very […]
Millennials Are Threatening The World’s Most Powerful Brands
Strategy

How The CEO Of HubSpot Attracts And Retains Millennial Talent

At age 25, Brian Halligan moved to Hong Kong and started an Asian branch for the small startup he was working for. That business grew to around 400 employees incredibly fast, Halligan tells Adam Bryant at The New York Times. His own early success is exactly the reason why Halligan, […]
How The CEO Of HubSpot Attracts And Retains Millennial Talent
News

How Advertisers Learned To Target People Who Hate Ads

We live in an age where vintage ads with ridiculous claims can be used as ironic decorations, and an anti-corporate magazine called AdBusters can launch “Occupy Wall Street” as a global movement. In an article for Aeon Magazine, Adam Corner argues that self-aware advertising born from the post-war era of […]
How Advertisers Learned To Target People Who Hate Ads
Tech

Fear The Technology Sluts And Appaholics

Lately I’ve found myself unable to sit through an entire episode of a favourite show without playing Candy Crush. But I’m playing Candy Crush less now than I was over the summer. I used Snapchat for a while. Now, less so. Facebook is no longer a daily but weekly occurrence. […]
Fear The Technology Sluts And Appaholics
Lifestyle

The 20 Most Underrated Cities For 20-Somethings

Rankings of cities measuring “livability” or “quality of life” are a staple of the Internet. Livability, however, is very much in the eye of the beholder. Areavibes.com provides a typical such livability metric. Cities are rated by a combination of factors — proximity to amenities, cost of living, crime rates, […]
The 20 Most Underrated Cities For 20-Somethings
Markets

Millennials May Not Be Able To Retire Until Age 73

Today’s college grads, carrying unprecedented student debt burdens, won’t be able to retire until age 73, according to a new study by personal finance site NerdWallet. That’s 12 years later than the current average retirement age of 61. In the last three decades, college enrollment has increased 11%, while tuition […]
Millennials May Not Be Able To Retire Until Age 73
Strategy

Jack Welch On How To Manage Millennial Employees

This is part of the “Moving Forward” series offering advice to small business owners on technology, mentorship, productivity, and growth. “Moving Forward” is sponsored by Ink from Chase®. More posts in the series » Members of the millennial generation, defined by Pew Research Center as those born between 1980 and […]
Jack Welch On How To Manage Millennial Employees
Strategy

Google, LinkedIn Host Take Your Parents To Work Day, More Companies To Follow

LinkedIn, the world’s largest professional networking site, has announced an international “Bring In Your Parents Day” to be held in November, encouraging younger employees to invite their parents to their offices to see what they do everyday. This follows Google’s second annual “Take Your Parents To Work Day” in May, […]
Google, LinkedIn Host Take Your Parents To Work Day, More Companies To Follow
Strategy

Millennials Are WAY Too Immature At The Office

[credit provider=”Flickr/incase.” url=”http://www.flickr.com/photos/goincase/8424489350/in/photostream”] According to new research from the centre for Professional Excellence at York College of Pennsylvania, young professionals right out of college are a little bit on the “I-know-what-you-are-but-what-am-I?” side.
Millennials Are WAY Too Immature At The Office
Strategy

Millennials Hate Traditional One On One Mentorship

[credit provider=”flickr/MisLibrarian” url=”http://www.flickr.com/photos/mislibrarian/3993856803/”] Many companies, seeking to make transitions easier for new employees, have formal mentorship programs, assigning someone experienced to help them adapt to a new culture and job. 
Millennials Hate Traditional One On One Mentorship
Markets

Younger Generations Are Officially Worse Off Today Than Their Parents Were

[credit provider=”Flickr / JAHPEACEFUL666″ url=”http://www.flickr.com/photos/megazord/2736378532/in/photostream/”] In a society where success is often equated with being financially better off than the generation prior, young Americans today are way behind the pack. The under-40 crowd in the U.S. has seen its wealth come to a standstill even as the average American household income […]
Younger Generations Are Officially Worse Off Today Than Their Parents Were
Strategy

Millennials Are Starting To Act Like The Great Depression Generation

Unofficial millennial spokesperson Lena Dunham, while incisive and entertaining, is not the voice of my generation.On Dunham’s buzzy dramedy, “Girls,” self-involved 20-somethings balk at $12 salads by day and guzzle $14 cocktails by night while their parents bankroll their “groovy lifestyles.”
Millennials Are Starting To Act Like The Great Depression Generation
Markets

Five Reasons Boomers Are Getting Buried By Debt

[credit provider=”NBC”] Despite millennials’ lingering reputation as financial delinquents, it turns out not everyone drowning in credit card debt has a newly-printed college diploma and a stack of student loan bills.A recent article by Reuters’ Chris Taylor reveals baby boomers are facing an even steeper road to financial freedom. 
Five Reasons Boomers Are Getting Buried By Debt
News

Vintners Are Wooing Millennials With Boxed Wine [THE BRIEF]

[credit provider=”lawgeek” url=”http://www.flickr.com/photos/jdawg/159877258/sizes/z/in/photostream/”] Good morning, AdLand. Here’s what you need to know today:In an effort to woo millennials, vintners are starting to sell more wine out of boxes rather than bottles. According to the NY Times, those “between 21 and 34, are the target because they have grown up drinking from […]
Vintners Are Wooing Millennials With Boxed Wine [THE BRIEF]
Markets

10 Reasons Millennials Might Abandon Big Cities

[credit provider=”Instagram” url=”http://instagram.com/p/Rw9go9Ey8Q/”] The hot pursuit of young professionals has been at the core of American cities’ urban revival for more than a decade. It worked. They came, they played, they stayed.An urban renaissance unfolded as the number of people living in America’s downtowns soared, construction of condos and loft […]
10 Reasons Millennials Might Abandon Big Cities
Strategy

You Have To Know How Millennials Think To Get The Best Out Of Them

[credit provider=”statigr.am/sosokhon” url=”http://statigr.am/p/313841441179313856_13289744″] Millennials are taking over the workplace. In some areas, like tech startups, they already dominate and frequently manage older colleagues.Businesses that want to stay competitive and be as dynamic as those startups need to learn how this generation thinks in order to know how to manage them. 
You Have To Know How Millennials Think To Get The Best Out Of Them
Markets

Millennials Will Have A Hard Time Entering The Housing Market

[credit provider=”Flickr / Willy D” url=”http://www.flickr.com/photos/billybrown00/4983321294/in/photostream/”] In this day and age, the 18- to 34-year-old crowd have lived up to their reputation as perpetual renters. Most blame the trend on the housing crisis, which led so many homeowners to downsize and stunted the home buying power of younger consumers. But whatever […]
Millennials Will Have A Hard Time Entering The Housing Market
News

Blogger Bashes Law Schools For Babying Millennials Instead Of Breaking Them Down

[credit provider=”Flickr/Jessiee Cuzion” url=”http://www.flickr.com/photos/eelssej_/394781835/”] Never one to mince words, Above the Law’s Elie Mystal is attacking the University of Michigan Law School for heaping praise on millennials and apparently sparing them harsh criticism.”Law schools are a lot different these days,” Mystal wrote Wednesday. “Instead of breaking down students and building […]
Blogger Bashes Law Schools For Babying Millennials Instead Of Breaking Them Down
Markets

Millennials Share How They Really Feel About Moving Back In With Their Parents

[credit provider=”statigr.am/jennatysoe” url=”http://statigr.am/p/313308508755914314_15900058″] Last month we posed a survey to the Reddit community to find out at what age people are moving out of their parents’ houses and what they think about the phenomenon of the “boomerang children,” as this Pew centre study calls them.It’s certainly not a new phenomenon, […]
Millennials Share How They Really Feel About Moving Back In With Their Parents
News

Slipping Support Among Young Voters Could Hurt Obama

[credit provider=”Brendan Smialowski/AFP”] Four years ago, Colleen Weston was one of the many young Americans enchanted by Barack Obama’s message of hope and change.Now the 28-year-old marketing director from Cleveland in the battleground state of Ohio says she has grown up and will this time vote for Republican candidate Mitt […]
Slipping Support Among Young Voters Could Hurt Obama
Strategy

5 Ways Millennials Can Justify Job Hopping During The Next Interview

[credit provider=”Statigram/ali_tes” url=”http://statigr.am/p/307263851545184599_7072769″] There’s no denying that job hopping is popular among Generation Y (aka the Millennials).About 91 per cent of this age group are likely to leave their job in less than three years, according to the “Multiple Generations @ Work” survey by the Future Workplace.
5 Ways Millennials Can Justify Job Hopping During The Next Interview
Strategy

A New Survey Shows That College Students Really Just Want To Be Rich

[credit provider=”statigr.am/rani_eli” url=”http://statigr.am/p/296140202405840609_50216840″] Cornell University recently conducted a survey that found that 86 per cent of its incoming freshmen want to be “financially well-off.”This is a 13.4 per cent increase from the last year’s class of incoming freshmen.
A New Survey Shows That College Students Really Just Want To Be Rich
News

Macy’s Wants To Dramatically Change Its Core Customer

[credit provider=”boublis / Flickr” url=”http://www.flickr.com/photos/[email protected]/3361334876/”] Macy’s is taking big steps to shift its core customer base to a younger generation. The department store giant is rolling out a series of new assortments to appeal to Millennials — people aged 19 to 30. 
Macy’s Wants To Dramatically Change Its Core Customer
Strategy

5 Ways to Manage Different Personality Types

[credit provider=”YouTube screengrab” url=”http://www.youtube.com/watch?v=L3Gncsw0ih0″] Managing a variety of personalities can be challenging for an employer who has a mix of Gen Y, Gen X and Baby Boomer employees. As a manager it’s your job to make sure everyone on your team is being as productive as possible, even if you […]
5 Ways to Manage Different Personality Types
Strategy

How Recent Grads Can Recover From Disillusionment About Their Jobs

[credit provider=”Lindsay Pollack”] High unemployment and fierce competition has made it difficult for recent grads to know exactly what they’ll face when they enter the workforce. “There’s so much information that it can be overwhelming,” Gen Y career expert Lindsey Pollak, who wrote the book “Getting from College to Career: Your Essential Guide to Succeeding […]
How Recent Grads Can Recover From Disillusionment About Their Jobs
Strategy

70 per cent Of Your Colleagues Are Looking For A New Job

[credit provider=”Marc Samsom via flickr” url=”http://www.flickr.com/photos/marcsamsom/4905830090/”] Frequent job hoppers cost companies a lot of time and money and a new study reveals that almost everyone is actively looking for a job nowadays. According to the CareerBuilder study, seven out of 10 workers admit that they search for jobs as part of their “regular routine” and […]
70 per cent Of Your Colleagues Are Looking For A New Job
Strategy

Gen Y Worker Tells Us Why His Generation Has Commitment Issues

[credit provider=”Whitney Lewis” url=”http://whitneylewis.smugmug.com/Portraits-2009/Nate-Bagley/9781215_sdv43p#!i=663294545&k=EP7Cy&lb=1&s=X2″] Nate Bagley, 28, has been the director of communications at The Bold Academy for only two months, but he says this time he’s in it for the long haul.His enthusiasm for work didn’t come easily.
Gen Y Worker Tells Us Why His Generation Has Commitment Issues
Strategy

It Takes Skill To Manage Millennials Who Love Their Freedom

[credit provider=”derekskey via flickr” url=”http://www.flickr.com/photos/derekskey/3571081528/”] Gen Y workers typically prefer not to deal with stringent hieracrchy or traditional structure in a work environment, so if you’re managing these younger workers, what’s the most effective way to get them to do what you want?In her book “Managing for People Who Hate Managing,” Devora […]
It Takes Skill To Manage Millennials Who Love Their Freedom
Strategy

Gen Y Career Expert Shares 4 Tips To Acing The Job Interview

[credit provider=”Flickr / bandita” url=”http://www.flickr.com/photos/cosmic_bandita/2912740253/”] One of the biggest complaints that employers have about Millennials is that they’re not prepared for interviews.Dan Schawbel, career expert and founder of Millennial Branding, a Gen Y research and management consulting firm, says that this is a huge disadvantage to these young job-seekers because we […]
Gen Y Career Expert Shares 4 Tips To Acing The Job Interview
Strategy

Job-Hoppers Actually Make Less Money Than Those Who Stay

[credit provider=”Navy” url=”http://commons.wikimedia.org/wiki/File:US_Navy_011101-N-2383B-501_Swim_call_at_sea.jpg”] Gen Y’s “lack of loyalty” is a problem for employers, but it also presents a money issue for job hoppers as well. Tim Devaney and Tom Stein write in ReadWriteWeb that job hoppers actually make less money than those who stay at a company longer, according to research conducted […]
Job-Hoppers Actually Make Less Money Than Those Who Stay
Strategy

RECENT GRADS: Here Are 5 Ways To Make Your Resume Stand Out

[credit provider=”Flickr / Katelyn Fay” url=”http://www.flickr.com/photos/ktktphotography/3558042578/”] In order to get a job, you need a resume that will get you noticed.For recent college graduates with no previous professional experience, this might be difficult.
RECENT GRADS: Here Are 5 Ways To Make Your Resume Stand Out
Strategy

This Graph Shows Just How Badly Millennial Salaries Have Taken A Nose Dive

The Atlantic has been on the Millennial beat for a long time, explaining why 20-somethings aren’t buying cars or houses or cable subscriptions, not getting married, not having children, and sometimes not even moving out of their parents’ basements. The answer, again and again, is the economy. Unemployment for adults […]
This Graph Shows Just How Badly Millennial Salaries Have Taken A Nose Dive
Strategy

It May Be A Mistake To Promote Ambitious Millennials

[credit provider=”2Stef27/Flickr” url=”http://www.flickr.com/photos/byebye22/6973310464/sizes/o/in/photostream/”] It’s hard to retain Gen Y workers. They want a lot, and they want it fast — which can be viewed as both a good and bad thing. It’s good because these young workers are known to be ambitious, tech-savvy and estimated to outnumber every other generation in […]
It May Be A Mistake To Promote Ambitious Millennials
Strategy

Here’s How Millennials Really View Loyalty In The Workplace

[credit provider=”Flickr RaA” url=”http://www.flickr.com/photos/raulc/2268712744/sizes/z/in/photostream/”] One of the biggest issues that employers have with their Gen Y workers is what appears to be their “lack of loyalty.”Millennials are thought to be a generation who are more apt to move from one opportunity to the next, and employers are having a hard time […]
Here’s How Millennials Really View Loyalty In The Workplace