News

The First Generation Of Web Ads Was An Insult To Our Intelligence

[credit provider=”Ellis Hamburger”] We live in two worlds.In the afternoon, on our desktops or laptops, we read news like the new Pew study showing yet another way that newspapers are going to hell. This one was hardly news to anyone in the industry, but it put the issue plainly, if dryly:
The First Generation Of Web Ads Was An Insult To Our Intelligence
News

The Traditional Media Buying Agency Is Dead

[credit provider=”Sequoia Capital” url=”http://sequoiacapital.tumblr.com/post/3242133136/squares-billboards-in-nyc”] We’ve seen a lot of change in the media business over the last 10 years.  One of the biggest evolutions was the formation of the media buying agency.  These agencies were formed to aggregate buying power, derive value from planning and buying, create efficiency by reducing costs […]
The Traditional Media Buying Agency Is Dead