Strategy

Big Data Can Help Marketers Unlock Up To $US200 Billion

Big data isn’t just a buzz word — it’s a proven way to improve the bottom line. Good marketing analytics can make all the difference for effective campaigns and company growth, according to data from McKinsey on Marketing and Sales, a branch of global management and consulting firm McKinsey. Using […]
Big Data Can Help Marketers Unlock Up To $US200 Billion
Strategy

How McKinsey Turned The MBA Into An Elite Degree

McKinsey is famous for skimming the best from America’s elite universities, a practice that has become common at top consultancies. The pathway between Cambridge and the company was so well-trod that it’s been referred to as “McHarvard.” It’s a deliberate choice of youth over experience; a strategy that McKinsey originated […]
How McKinsey Turned The MBA Into An Elite Degree
Tech

How To Make Your App Indispensable To Shoppers

[credit provider=”Getty Images”] Today, 4.5 million McDonald’s customers in Japan use smartphones. And they don’t just use them to order and pay for meals. Thanks to a free app, they also receive, store, and redeem McDonald’s coupons.Meanwhile, in the U.S., thousands of smartphone users are earning reward points every time […]
How To Make Your App Indispensable To Shoppers
News

Here’s What It Takes For Retailers To Win The Mobile Showdown

[credit provider=”Debenhams on Flickr” url=”http://www.flickr.com/photos/debenhams/5075138715/sizes/m/in/photostream/”] Retailers need to focus on a specifically mobile strategy to win this new breed of customer, the mobile shopper.With many retailers already under pressure to make their online and social strategies profitable, here comes another challenge: mobile. It’s already emerging as a critical battleground to […]
Here’s What It Takes For Retailers To Win The Mobile Showdown
Tech

Smart Phones Are Turning Everyone Into Veruca Salt

My daughter recently started college, and I was talking to her about how she manages her money. She pulled out her smartphone and pointed to an icon on the screen. “My bank is just another app to me.”What struck me about what she said – other than highlighting once again […]
Smart Phones Are Turning Everyone Into Veruca Salt
Strategy

McKinsey Predicts The War For Talent Will Go Nuts By 2020

Despite all the talk from Peter Thiel and others about how college is a poor investment, a new study from McKinsey finds that one of the biggest employment trends in coming decades will be a shortage of high-skill, college-educated workers for all advanced economies.
McKinsey Predicts The War For Talent Will Go Nuts By 2020
Strategy

Two behavioural Biases That Keep You From Taking Risks

[credit provider=”Shutterstock/Andresr”] The “lean startup movement” is all about failing fast. It’s based on the idea that in order to create more successes, you’ve got to encounter more losses. It’s simply a game of statistics. In theory, healthy risk is good. But it’s not easy, and McKinsey analysts have found that managers across the world […]
Two behavioural Biases That Keep You From Taking Risks
Markets

Wall Street Hasn’t Trained A Real Stockbroker In Almost 20 Years

Stockbrokers are going extinct.  Wall Street hasn’t trained a real stockbroker in nearly 20 years. Today, stockbrokers have been replaced with “financial consultants” (or whatever they choose to call themselves) who do nothing more than gather clients’ assets, outsource the actual investment management to third parties, and collect fees.
Wall Street Hasn’t Trained A Real Stockbroker In Almost 20 Years
Tech

The Internet Is 20% Of Economic Growth

[credit provider=”McKinsey Global Institute”] The Internet is huge. Most people can agree on that at this point. But most people don’t realise how big it is in relation to the global economy. That’s what a new McKinsey report, released this morning at the eG8 Forum, looks at. 
The Internet Is 20% Of Economic Growth
Markets

Does McKinsey Need To Call An Emergency Meeting Because Of The Raj Trial?

[credit provider=”Amazon” url=”http://www.amazon.com/McKinsey-Way-Ethan-Rasiel/dp/0070534489″] If you’ve been following the Raj Rajaratnam trial at all, you know there’s one firm besides Galleon that’s having its one-vaulted name dragged through the mud: McKinsey.The consulting behemoth was long thought of as the golden child of the business world; financial insiders think of it — […]
Does McKinsey Need To Call An Emergency Meeting Because Of The Raj Trial?
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