Tagged With Marketing

3 mistakes that could be hindering your influencer marketing this holiday season, according to an influencer strategist

How to stage and sell a $5.5M NYC apartment model unit

I'm a marketing expert with over 20 years of experience who partners with Fortune 100 companies. Here's why I don't recommend my clients become 'craft' brands.

Elon Musk says the Tesla 2020 Roadster 'maybe won't need a key at all'

Google's regulatory headaches just got worse as the probe by 48 states expands to include Android and search

Seeking nominations for the hottest adtech companies of 2019

Google's copying Facebook, Microsoft's trying to steal ad dollars from Amazon, and WPP's big loss

The NBA faces a billion-dollar crisis over one executive's tweet about Hong Kong. Here's why China is so hard for Western brands to break into.

The 34 greatest (and most recognisable) brand mascots of all time

There's a simple way to stop all those emails from every store you go to that uses Square payment systems — here's how

8 best 'anti-ads' that sold you a product by telling you not to buy it

Seeking nominations for the executives who are leading the next wave of marketing tech

Online voters think these are the 10 'sexiest' brand mascots, and it says a lot about American marketing

WarnerMedia exec reveals how the company's marketing strategy has changed to keep up with the audience

A day in the life of Sotheby's International Realty's CMO, who wakes up at 5:30 a.m., commutes from New York to New Jersey every day, and has chickens named after 'Real Housewives' characters

Apple just tricked everyone into thinking the new iPhone costs $300 less than last year's iPhone — it doesn't

We asked a marketing expert to grade classic presidential campaign slogans, and 'MAGA' got a solid A

An over-the-top Peloton ad showing the super-wealthy biking in penthouses, zen gardens, and sunrooms led to one of the year's best Twitter threads

Kristen Bell's 'very authentic' La-Z-Boy campaign is boosting interest in the furniture maker