From AR technology to NFTs of products and services, entrepreneur Jen Glantz says she's introducing tech trends to her small business this year.
Jen Glantz says using programs like Rebump to schedule follow-up emails and FloDesk to send marketing newsletters saves her a ton of time and money.
A new generation of ad execs is rising as advertisers use gaming and esports to reach the estimated 177.7 million people playing video games monthly.
Meta's head of global affairs Nick Clegg told the Financial Times ads will play a part in the business model of the metaverse.
Here's an inside look at the salaries for marketing and advertising positions in Corporate America.
Yeh has been a big driver of Sephora's DEI initiatives, and was recently named to Insider's 100 people transforming business.
Insider is seeking to feature the top execs helping brands navigate gaming as advertisers pour billions into the space.
In a strange twist, marketing analysts say the $19 price actually creates more demand for the product than if it were sold for half that amount.
A century's worth of Thanksgiving ads in Good Housekeeping magazine help paint a picture of when and how our holiday staples came to be.
The Singles' Day NFT offerings were slated to run from October 20 to November 11, but many of them sold out days before the event.
Insider is seeking to identify up-and-coming marketers who are shaking things up at established and new brands.
With people back on the move, marketers are once again thinking about the applications of mobility data in their ad campaigns.
Gen Z has influencing power. Millennials have spending power. The oldest member of each generation is writing the next chapter of American life.
Innovation is changing the nature of car advertising - like iHeartRadio's recent partnership with Amazon Alexa that allows listeners to request songs.
Insider is looking for nominations of people who are shaking things up at advertising agencies and ad-focused consulting firms.
Karen Jones, the executive vice president and chief marketing officer of Ryder, reveals how marketers can enhance technology at their organization.
Erifili Gounari works two full-time jobs across two time zones. Balancing both requires mediation, speed-reading, and lots of coffee.
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