As the crypto craze continues, it appears non-fungible tokens may become as much a part of American holiday traditions as pumpkin pie and football.

Macy's would prefer the government to implement the mandate in the first quarter of 2022, which starts in February for retailers, its CEO told NYT.

The 95th annual parade kicked off in New York City early Thursday with 15 gigantic helium-filled balloons and more than 4,500 volunteers in tow.

The NFTs will come in various degrees of rarity, including classic, rare and, ultra rare, according to Macy's.

Macy's encouraged staff to volunteer for three shifts and to wear "comfortable, close-toed shoes and business casual dress," per The Washington Post.

Don't expect to see as many deep discounts and sales this year as stores struggle to make do with less inventory.

"The damages to Macy's customer goodwill, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate," Macy's said.

The company is hiring full-time and part-time employees at its big-box stores, Bloomingdale's, Bluemercury, and fulfillment centers.

Macy's also announced a partnership with WHP Global to bring 400 Toys "R" Us store-in-stores to its locations by 2022.

The partnership will allow Toys 'R' Us to sell its products online an in-person at over 400 Macy's stores across the country.

Some of the country's biggest retailers, including Target and Walmart, said this week that sales are strong and shoppers are embracing in-person shopping.

Both retailers are closing unprofitable mall-based stores and focusing on news locations.

The CDC relaxed guidelines around wearing masks for people fully vaccinated against COVID-19. Critics say it leaves retail businesses in a tricky position.

Macy's CEO Jeff Gennette told CNBC that the department store is seeing demand for luggage and swimsuits.

More than 8,000 US stores closed last year, and experts predict 10,000 possible closures in 2021.

Macy's is betting on vaccine rollouts allowing customers to return to its department stores to shop after the pandemic slows down.

Macy’s told employees at 45 stores that the locations would close this year, according to CNBC. The closures are part of a plan to close one-fifth of stores by 2023. Overall sales were down in 2020, partially in response to COVID-19 closures. Visit Business Insider’s homepage for more stories. Macy’s […]