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High-end designers like Louis Vuitton, Fendi, and Dior are flocking to TikTok to reach new shoppers ahead of what will be the bleakest fashion week in history

TikTok users took to the social platform to participate in the “Gucci Model Challenge” at the end of August, posting videos of themselves posing in whimsically patterned, heavily layered outfits inspired by the company’s aesthetic. Despite garnering more than 12 million views, the challenge was not a savvy marketing ploy […]
High-end designers like Louis Vuitton, Fendi, and Dior are flocking to TikTok to reach new shoppers ahead of what will be the bleakest fashion week in history
News

Valentino sues NYC landlord to exit 15-year Fifth Avenue store lease, alleging that the once prestigious shopping area is no longer ‘workable’ as a luxury shopping destination

Valentino filed a lawsuit against its landlord on Sunday seeking to terminate a 15-year lease on its Fifth Avenue store. In the court filing, Valentino said that it was “impossible” to operate its business at the four-story location in the wake of the coronavirus pandemic. “Even in a post-pandemic New […]
Valentino sues NYC landlord to exit 15-year Fifth Avenue store lease, alleging that the once prestigious shopping area is no longer ‘workable’ as a luxury shopping destination
News

Thousands sign petition to shut down UK’s luxury shopping ‘village’ that’s hugely popular with Chinese tourists after giant lines outside stores prompt safety concerns

Thousands sign petition calling for Bicester Village to close after larger crowds gather outside stores prompting worker safety concerns. Laura Wicks, who started the petition, wrote online that she was “disgusted to see the hundreds of people squashed into the street like Coronavirus never happened.” The company behind the shopping […]
Thousands sign petition to shut down UK’s luxury shopping ‘village’ that’s hugely popular with Chinese tourists after giant lines outside stores prompt safety concerns
Lifestyle

Cashmere sweats for lounging and $18,000 silk gowns for parties that aren’t happening: Here are the 7 biggest online luxury shopping trends right now

Online retailer Moda Operandi‘s biannual luxury report reveals that though people are shopping more for comfortable clothing, they are also still buying beach and vacation clothes during the pandemic. Shoppers are also looking to buy more “investment pieces.” Moda’s fine jewellery purchases have grown over 30% when compared to the […]
Cashmere sweats for lounging and $18,000 silk gowns for parties that aren’t happening: Here are the 7 biggest online luxury shopping trends right now
Lifestyle

Chanel’s factories are making face masks, LVMH is producing sanitizer, and Bulgari is funding coronavirus research. Here’s how the luxury retail world is aiding the fight against the global pandemic.

Luxury retail sales are being hit hard by the coronavirus pandemic, but that hasn’t stopped some of the biggest names in the industry from helping fight the virus. On March 21 LVMH announced it would order 40 million face masks from China and send them to France to help France […]
Chanel’s factories are making face masks, LVMH is producing sanitizer, and Bulgari is funding coronavirus research. Here’s how the luxury retail world is aiding the fight against the global pandemic.