Markets

Why millennials love Gucci

Millennials are spending money on Gucci's flashiest styles. Along with the resurgence of the '90s, brand logos are back and millennials are loving it.
Why millennials love Gucci
Strategy

What the Super Bowl logo looked like the year you were born

From 1967 until today, the Super Bowl logo has changed drastically. Earlier versions of the logo featured bright colours and over-the-top fonts. In the early 2010s, the logo began featuring illustrations of the games’ venues. Visit Business Insider’s homepage for more stories . Since the very first Super Bowl game […]
What the Super Bowl logo looked like the year you were born
Strategy

7 companies that sparked controversy for copying another company’s logo

Sears was recently accused of copying Airbnb’s logo when the retailer rebranded last month. It’s not the first time a major company has been accused of lifting another company’s logo. Companies from Starbucks to Disney have been involved in lawsuits over allegedly stolen logos. Visit Business Insider’s homepage for more […]
7 companies that sparked controversy for copying another company’s logo
Markets

The 10 worst corporate logo fails of all time

Major companies like Pepsi and Gap have had some howlers over the years with some terrible logos assaulting our eyes. There are plenty of worrying designs out there though which range from the poorly thought through to the downright outrageous. Business Insider has compiled the worst corporate logos of all […]
The 10 worst corporate logo fails of all time
Lifestyle

THEN AND NOW: How famous fast-food logos have changed over time

Companies like McDonald’s, Starbucks, and KFC have some of the most well-known logos in the world. However, the original versions of their logos would be unrecognizable today. McDonald’s first logo, for example, featured a winking cartoon chef called Speedee. Burger King just announced plans to revamp its logo, which looks […]
THEN AND NOW: How famous fast-food logos have changed over time
Lifestyle

7 food logos and mascots that didn’t age well

Marketing hasn’t always been spot-on when it comes to food branding. Aunt Jemima, Uncle Ben’s, and Cream of Wheat all received backlash for their use of Black mascots. This week, PepsiCo said it would be rebranding Aunt Jemima products as “Pearl Milling Company.” Visit Insider’s homepage for more stories. The […]
7 food logos and mascots that didn’t age well
Lifestyle

28 objects and photos that have hidden signs or symbols

Did you know that there are three tiny letters hidden on almost every penny in the US? Or that Bluetooth’s symbol is a combination of two ancient Danish runes? Every penny since 1918 has the letters “VDB” engraved on Lincoln’s shoulder; they are the initials of Lithuanian-American medalist Victor David […]
28 objects and photos that have hidden signs or symbols
Video

Why so many fast food logos are red

McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the colour red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the video. Hmmmm… These companies have something in common. Can you spot it? Well, besides all […]
Why so many fast food logos are red