From 1967 until today, the Super Bowl logo has changed drastically. Earlier versions of the logo featured bright colours and over-the-top fonts. In the early 2010s, the logo began featuring illustrations of the games’ venues. Visit Business Insider’s homepage for more stories . Since the very first Super Bowl game […]
Facebook on Monday announced a brand new corporate logo intended to distinguish the social network from its parent company, which also owns Instagram and WhatsApp. In its announcement, the company said it believes people “should know which companies make the products they use.” The vaguely bubbly blue letters will remain […]
Volkswagen recently unveiled the newest iteration of its logo, giving it an updated, much flatter look than its old logo. Many other automakers have changed their logos throughout the years, including many of today’s top brands. Many other logos are gone forever, either from the brand going out of business […]
You can see a logo a hundred times without noticing everything going on inside them. As it turns out, many logos have a double meaning that’s not always obvious at first glance. Business Insider asked design expert Debbie Millman about 20 notable Easter eggs in logos – here’s what she […]
Sears was recently accused of copying Airbnb’s logo when the retailer rebranded last month. It’s not the first time a major company has been accused of lifting another company’s logo. Companies from Starbucks to Disney have been involved in lawsuits over allegedly stolen logos. Visit Business Insider’s homepage for more […]
Major companies like Pepsi and Gap have had some howlers over the years with some terrible logos assaulting our eyes. There are plenty of worrying designs out there though which range from the poorly thought through to the downright outrageous. Business Insider has compiled the worst corporate logos of all […]
Companies like McDonald’s, Starbucks, and KFC have some of the most well-known logos in the world. However, the original versions of their logos would be unrecognizable today. McDonald’s first logo, for example, featured a winking cartoon chef called Speedee. Burger King just announced plans to revamp its logo, which looks […]
With each 2020 presidential candidate’s campaign announcement comes a logo and accompanying branding for their campaign, including fundraising websites, advertising, and social-media posts. We asked four graphic-design and branding experts to rate the logos of the 2020 presidential candidates on a scale of 1 to 10, in which 1 is […]
Marketing hasn’t always been spot-on when it comes to food branding. Aunt Jemima, Uncle Ben’s, and Cream of Wheat all received backlash for their use of Black mascots. This week, PepsiCo said it would be rebranding Aunt Jemima products as “Pearl Milling Company.” Visit Insider’s homepage for more stories. The […]
Gucci nearly doubled its sales in 2018 – and consumers under 35 accounted for 55% of those sales. Gucci’s creative director, Alessandro Michele, led the brand in a millennial and teen-friendly direction by showcasing pop culture references and fresh designs. Celebrities like Lil Pump and Kylie Jenner have further popularised […]
Did you know that there are three tiny letters hidden on almost every penny in the US? Or that Bluetooth’s symbol is a combination of two ancient Danish runes? Every penny since 1918 has the letters “VDB” engraved on Lincoln’s shoulder; they are the initials of Lithuanian-American medalist Victor David […]
McDonald’s. Arby’s. Wendy’s. Burger King. Jack in the Box. In-N-Out and more all use the colour red heavily in their logos, why? The answer goes back thousands of years. Following is a transcript of the video. Hmmmm… These companies have something in common. Can you spot it? Well, besides all […]
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VIDEO: Did you catch these hidden messages and symbols in these well-known company logos?