Levi’s and Google are introducing a second version of their Jacquard smart jacket first introduced in 2017. Thanks to a small tab that slips inside the sleeve, the jacket allows you to leave your phone in your pocket and use the sleeve almost like a touch pad. You’ll be able […]
Levi Strauss & Co. sank to a record low on Wednesday after Goldman Sach’s issued a warning about the US apparel sector. Goldman downgraded Levi’s, PVH, and Ralph Lauren all to “sell” ratings, citing concerns around excessive inventory and the continuation of tough retail trends from the first half of […]
Levi Strauss & Co. reported second quarter earnings Tuesday that missed profit expectations but beat on revenue. Shares of the retailer slid more than 6% in aftermarket trading on the news. The company said the cost of its March IPO ate away at its bottom line. Watch Levi’s trade live […]
Denim icon Levi Strauss & Co. debuted garments made from a soft hemp-cotton blend in March, and head of innovation Paul Dillinger said he expects 100% cottonized-hemp products in about five years. Hemp uses significantly less water and chemicals than cotton during cultivation. Levi’s has found a way to soften […]
Levi Strauss & Co. will rejoin the stock market after more than 30 years. Shares priced Wednesday evening at $US17 apiece, above the expected range of $US14 to $US16 – giving the jeans maker a market valuation of $US6.6 billion. Levi’s listing comes during a boom in jeans sales. The […]
Denim is making a comeback. Several retailers including Gap, J. Crew, and Abercrombie reported strong growth in denim during their fourth-quarter earnings results. This could cause issues for the athleisure market. Denim is creeping its way back into our wardrobes. Stretchy athletic wear has dominated fashion for several years. Between […]
Levi Strauss & Co is suing two companies in China over trademark infringement for using its iconic double arch on jeans. The company is seeking the destruction of the products and $US47,000 in damages. The lawsuit comes as the US eyes China’s endemic intellectual-property theft, which many believe President Donald […]
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Ever notice those tiny copper buttons...
