News

With Sales Stagnant, McDonald’s Q4 Hinges On The Return Of The McRib

McDonald’s is having a crisis. Its sales are flat, Millennials are choosing Starbucks and Chipotle instead, and the company wants to shake up its advertising — again. All that puts a whole lot of pressure on the McRib, the fans-only mystery-meat sandwich which McDonald’s traditionally rolls out in Q4. After […]
With Sales Stagnant, McDonald’s Q4 Hinges On The Return Of The McRib
News

Media Group Alleges Criminal Charges Filed Against 2 Senior Leo Burnett Execs

[credit provider=”Publicis Groupe”] Antenna Group, a small international media and entertainment company, says that a prosecutor in Greece has filed a criminal complaint against a Publicis Groupe svp and the CEO of Publicis’ defunct Leo Burnett division in Greece over alleged unpaid bills that occurred when Leo Burnett went out […]
Media Group Alleges Criminal Charges Filed Against 2 Senior Leo Burnett Execs
News

8 Leo Burnett Execs Accused Of Sabotage On The $710 Million Kellogg Account

[credit provider=”flickr/dullhunk” url=”http://www.flickr.com/photos/dullhunk/”] Leo Burnett has accused eight of its own staff of timing their resignations in order to ruin the agency’s chances of delivering an important customer relations management project on deadline. The eight intend to set up their own shop, with Kellogg as their client, Leo Burnett alleges […]
8 Leo Burnett Execs Accused Of Sabotage On The $710 Million Kellogg Account
News

REPORT: McCann CEO Nick Brien’s ‘Days Are Indeed Numbered’ [The Brief]

[credit provider=”CampaignAsia / Screengrab” url=”http://www.youtube.com/watch?v=tOIp4-WzQQs”] Good morning, Adland! Here’s everything you need to know before your first meeting this morning. CEO Nick Brien’s days at McCann are “numbered,” according to Ad Age. The agency has lost several large accounts over the last few years. That, coupled with DraftFCB’s failure to […]
REPORT: McCann CEO Nick Brien’s ‘Days Are Indeed Numbered’ [The Brief]
News

Why Ad Agency Leo Burnett Re-Sent This Vitriol-Filled Internal Memo From 1958

[credit provider=”Wikipedia” url=”http://en.wikipedia.org/wiki/File:UnderwoodKeyboard.jpg”] Advertising tycoon Leo Burnett preached the importance of product loyalty. So when Burnett — creator of Tony the Tiger, the Marlboro Man, and the Jolly Green Giant — heard that his admen were driving Fords instead of Chryslers and — God forbid — eating Wheaties over Kellogg’s […]
Why Ad Agency Leo Burnett Re-Sent This Vitriol-Filled Internal Memo From 1958