PepsiCo is targeting gamers with Mountain Dew and young mothers with Bubly in its latest attack on Coca-Cola and LaCroix. “I think we have an opportunity in Mountain Dew to recover share and we have a huge opportunity ahead of us in Bubly in creating a whole new category of […]
Hello! Welcome to another edition of the Advertising and Media Insider newsletter. If you got this forwarded, you can sign up for your own here. Here’s what you might’ve missed over the holiday week. Facebook’s overhauling its business model as it tries to fend off regulation. It’s been tying apps […]
LaCroix posted an open letter to customers on Monday that stated, “We never have, and never will, make false statements about our products.” “LaCroix’s reputation has been maligned over the last year by ‘buzzworthy’ publicity arising from false and intentionally misleading accusations that may take months or years to refute […]
National Beverage Corp. said in response to a new lawsuit last week that all LaCroix cans are produced without BPA liners as of April 2019. Cans produced prior to April that contain BPA-based liners may still remain on store shelves, however. “Our customers’ inventory stocking and rotational practices are varied,” […]
National Beverage Corp. shares slid on the news that a lawsuit has been filed against its beverage company LaCroix. The lawsuit claims the president of National Beverage planned to prematurely state LaCroix cans were BPA free. National Beverage denied the claims. This is the second lawsuit filed against LaCroix that […]
LaCroix is facing a new lawsuit that claims the president of its parent company, National Beverage Corp., planned to falsely state in April that its sparkling water cans were free of the toxic chemical Bisphenol A, commonly known as BPA. National Beverage president Joseph Caporella “had decided to prematurely announce […]
LaCroix is “effectively in a free fall,” with sales declining 9.4% over the past 12 weeks, according to the Guggenheim Securities analyst Laurent Grandet. “The LaCroix brand has gone from bad, to worse, to disastrous in a relatively short period of time,” Grandet wrote. A lawsuit last year alleged that […]
Anyone who’s lived in another country knows what it’s like to miss products that are only available in your home country. I’m American, and two years ago I moved to the United Kingdom to live with my British partner. Here are some of the American products I miss the most […]
The CEO of LaCroix’s parent company offered a bizarre apology on Thursday after sales plummeted in the most recent quarter. “Negligence nor mismanagement nor woeful acts of God were not the reasons – much of this was the result of injustice!” National Beverage Company CEO Nick A. Caporella said in […]
LaCroix is embracing its cult status in the face of a lawsuit that claims the drink contains artificial ingredients. “There is an unspoken phrase within a cult – ‘We got each other’s back!'” Nick A. Caporella, CEO of LaCroix parent company Natural Beverages, said in a press release on Friday. […]
LaCroix is defending itself against a class-action lawsuit that claims the sparkling-water brand uses artificial ingredients. The lawsuit alleges that LaCroix contains the same ingredients used in a cockroach insecticide. However, while that may be true, it doesn’t mean that LaCroix is dangerous or uses artificial flavours. “Please stand with […]
LaCroix is facing a lawsuit arguing that the sparkling-beverage brand contains artificial ingredients, a claim LaCroix categorically denies. LaCroix’s use of “natural essences” has sparked questions and confusion for years. The essences are said to be concentrated natural chemicals that are safe to drink. For years, LaCroix lovers have been […]
LaCroix’s parent company National Beverage is coming under pressure from regulators amid claims that it’s achieving “growth never before thought possible.” The US Securities and Exchange Commission wants details around two proprietary measures that National Beverage has cited repeatedly in filings. The regulatory agency says National Beverage hasn’t properly explained […]
PepsiCo has launched a new sparkling water brand called bubly. The zero-calorie drink is challenging cult classic LaCroix with bright packaging and cutesy catchphrases, such as tabs that say “Hey u.” Credit Suisse estimates that bubly has the potential to exceed $US100 million in retail sales in 2018. Pepsi has […]
Shares of National Beverage Corp., the maker of...
VIDEO: People are going crazy for LaCroix, a top selling flavored sparkling water.
VIDEO: People are going crazy for LaCroix, a top selling flavored sparkling water.
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