News

A lawsuit challenging LaCroix’s claims of natural ingredients has been dismissed

National Beverage Corporation, the parent company of LaCroix, announced that a lawsuit challenging its natural ingredient labelling has officially been dropped, and all related claims have been retracted. The class-action lawsuit, filed in 2018, alleged that LaCroix used synthetic ingredients including linalool, a cockroach insecticide. “This dismissal confirms our promise […]
A lawsuit challenging LaCroix’s claims of natural ingredients has been dismissed
News

LaCroix is facing a lawsuit over the mysterious ingredient that has made it a huge hit — here’s what we know about it

LaCroix is facing a lawsuit arguing that the sparkling-beverage brand contains artificial ingredients, a claim LaCroix categorically denies. LaCroix’s use of “natural essences” has sparked questions and confusion for years. The essences are said to be concentrated natural chemicals that are safe to drink. For years, LaCroix lovers have been […]
LaCroix is facing a lawsuit over the mysterious ingredient that has made it a huge hit — here’s what we know about it
Markets

The maker of LaCroix claims it’s seeing ‘growth never before thought possible’ — now it’s under scrutiny from regulators who want proof

LaCroix’s parent company National Beverage is coming under pressure from regulators amid claims that it’s achieving “growth never before thought possible.” The US Securities and Exchange Commission wants details around two proprietary measures that National Beverage has cited repeatedly in filings. The regulatory agency says National Beverage hasn’t properly explained […]
The maker of LaCroix claims it’s seeing ‘growth never before thought possible’ — now it’s under scrutiny from regulators who want proof
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