News

Levi’s sales are down as remote workers turn to loungewear over jeans

Levi’s revenue in the recent holiday quarter was down 12% year-over-year. Sales beat expectations as losses slowed in the fourth quarter. As many remote workers trade out their jeans for sweats, Levi’s is starting to sell loungewear. Visit Business Insider’s homepage for more stories. Levi Strauss & Co reported its […]
Levi’s sales are down as remote workers turn to loungewear over jeans
News

Take a look inside one of Levi’s new futuristic stores, offering an ‘endless aisle’ experience and a tailor shop where customers can customise clothes

Levi’s is opening more of its NextGen stores in the US. The locations prioritise customisation and the company’s digital capabilities. Levi’s plans to open about 100 new small-format stores over the next few years, and some of those will be NextGen stores, according to the company. Visit Business Insider’s homepage […]
Take a look inside one of Levi’s new futuristic stores, offering an ‘endless aisle’ experience and a tailor shop where customers can customise clothes
News

The pandemic is creating a reckoning for jeans

When it comes to staying at home, athleisure is king. Jeans sales are seeing sharp declines along with the rest of the apparel market, according to The NPD Group’s Maria Rugolo. But, it’s still unlikely that jeans will go away altogether. Visit Business Insider’s homepage for more stories. As many […]
The pandemic is creating a reckoning for jeans
Lifestyle

How $200 jeans are made

Citizens of Humanity is known for its high-quality denim. The brand is taking major strides toward sustainable methods. We got a peek behind the scenes to learn how Citizens of Humanity makes its jeans. Visit INSIDER’s homepage for more stories. the following is a transcript Narrator: Finding the perfect pair […]
How $200 jeans are made
Lifestyle

Here’s why your pants have a teeny tiny pocket that’s too small to use

The tiny pockets on jeans and some other pants were designed for pocket watches. They were first used with the original Levi’s “waist overalls” jeans in 1890. People don’t use pocket watches anymore, but the pockets are still around. Visit INSIDER’s homepage for more stories. Ever notice those little pockets […]
Here’s why your pants have a teeny tiny pocket that’s too small to use
Markets

Levi’s is getting ready to rejoin the stock market after 30 years

Levi Strauss & Co. will rejoin the stock market after more than 30 years. Shares priced Wednesday evening at $US17 apiece, above the expected range of $US14 to $US16 – giving the jeans maker a market valuation of $US6.6 billion. Levi’s listing comes during a boom in jeans sales. The […]
Levi’s is getting ready to rejoin the stock market after 30 years
Lifestyle

23 wild denim looks you have to see to believe

Brands keep releasing items that seem like they were designed to perplex customers and go viral. This trend has hit denim particularly hard. From denim thongs to butt crack-revealing jeans, see some of the most baffling denim designs below. Over the past few years, an increasing number of brands have […]
23 wild denim looks you have to see to believe
Lifestyle

The most popular denim trend the year you were born

Jeans have been around since the 1800s and they have undergone a lot of changes. In the ’90s, big and baggy jeans were a popular trend. In the 2000s, skinny jeans and colourful jeans began gaining popularity. Fashion trends come and go, but denim jeans are one item of clothing […]
The most popular denim trend the year you were born
Lifestyle

15 ways you’re washing your jeans wrong, according to experts

Finding a good pair of jeans that fit well and look good is tough. Taking care of your favourite pair of jeans is really important to maintain their shape and colour. INSIDER spoke to a cleaning expert about how to wash your jeans the right way. Finding comfortable, high-quality jeans […]
15 ways you’re washing your jeans wrong, according to experts