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Budweiser and Coca-Cola’s sponsorship of the giant Sturgis motorcycle rally undercuts their COVID-19 advertising strategies, which emphasise social distancing

Brands like Budweiser, Coca-Cola, Harley-Davidson, and PepsiCo are sponsoring this year’s Sturgis Motorcycle Rally, as they have in years past. That contrasts with many of their own ads about staying home and staying safe to prevent the spread of the coronavirus. Meanwhile, many rally attendees have gathered at concerts and […]
Budweiser and Coca-Cola’s sponsorship of the giant Sturgis motorcycle rally undercuts their COVID-19 advertising strategies, which emphasise social distancing