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Fast-fashion retailers advertising on the widely popular British show ‘Love Island’ are expected to take a hit in sales after TV boss confirms series cancellation

British broadcaster ITV announced this week that it has postponed the filming of reality-dating series “Love Island” due to the coronavirus pandemic, potentially causing distress to sponsors reliant on the show. Previously, retail brands such as ISawItFirst, Boohoo, Missguided, and Superdrug saw significant increases in profits through sponsorships by heavily […]
Fast-fashion retailers advertising on the widely popular British show ‘Love Island’ are expected to take a hit in sales after TV boss confirms series cancellation