AppNexus is trying to make buying, selling, and optimising ads on the Internet a little bit easier.
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Google has been spending a lot of money advertising that display is the next big thing in advertising. And everyone is excited about making money off of web video.
Following on the ValueClick scandal, the Interactive Advertising Bureau is establishing standards for lead-gen, a $1.3 billion business accounting for 8% of online ad revenue. Unfortunately, the IAB is not encouraging member companies to stop snookering consumers with offers for free iPods. It’s just focusing on security and standard formats. […]