Tech

This Is How Teens Today React When You Show Them The 90s Internet

The Fine Brothers — the duo that showed us how little kids react to old computers and cassette players — just released a new video showing how teens respond when they’re forced to watch a 90s informational video called “The Kid’s Guide to the Internet.” To teens born into the […]
This Is How Teens Today React When You Show Them The 90s Internet
News

Mobile Accounts for 7 per cent Of The U.S. Digital Ad Market

Mobile almost doubled its share of the U.S. digital ad market through the first six months of the year. According to IAB, U.S. mobile ad revenues were $1.2 billion in the first half of the year and 7 per cent of total U.S. digital ad revenues, up from 4 per […]
Mobile Accounts for 7 per cent Of The U.S. Digital Ad Market
Tech

IAB Tries to Clean Up Lead-Gen, Sort Of

Following on the ValueClick scandal, the Interactive Advertising Bureau is establishing standards for lead-gen, a $1.3 billion business accounting for 8% of online ad revenue.  Unfortunately, the IAB is not encouraging member companies to stop snookering consumers with offers for free iPods.  It’s just focusing on security and standard formats. […]