Strategy

How to properly shake hands in 14 different countries

Handshaking etiquette changes depending on the country you are in the world. It is important to recognise and respect these cultural differences, especially when conducting business around the world. In Brazil and the United States, a firm handshake is expected. However, this would be off putting in the UK, as […]
How to properly shake hands in 14 different countries
News

11 Famous Brands Most Americans Have Never Heard Of

[credit provider=”arne.list/Flickr” url=”http://www.flickr.com/photos/arne-list/3263766779/sizes/l/”] In the U.S.-centric world most Americans live in, all the greatest and most valuable brands were created here. Several studies by brand valuation experts show that to be true.But some of the world’s most valuable brands are not only owned by companies outside the United States, they […]
11 Famous Brands Most Americans Have Never Heard Of
Strategy

COKE CEO: These Five Consumer Mega Trends Are Changing The World

[credit provider=”AP”] Coca-Cola CEO Muhtar Kent has had much success at the helm of the iconic beverage company, but as he moves forward, he must keep up with the ever-evolving consumer.In a recent column for the BBC, Kent cites five global mega trends from a Consumer Goods Forum report on the […]
COKE CEO: These Five Consumer Mega Trends Are Changing The World
Strategy

FORMER IKEA CEO: This Is How We Successfully Invaded The U.S. Market

[credit provider=”Flickr / Jules Antonio” url=”http://www.flickr.com/photos/julesantonio/6799489521/in/photostream/”] The U.S. market isn’t easy to enter for foreign furniture retailers.Competition in general retail is gigantic, the cost of business is high, land is expensive, staffing costs are high and the furniture production industry is weak.
FORMER IKEA CEO: This Is How We Successfully Invaded The U.S. Market
Strategy

This Walmart Exec Is Betting His Career On The Success Of ‘EDLP’

[credit provider=”Screengrab from BloombergTVBest on YouTube” url=”http://www.youtube.com/watch?v=mja3b56pSmw”] “EDLP” is one of Walmart’s favourite acronyms.It stands for “every day low prices” — promising consumers a low price without having to watch for sales and promos — and it’s a key part of its pricing and marketing strategies in the U.S.
This Walmart Exec Is Betting His Career On The Success Of ‘EDLP’
Strategy

Everybody’s Trying To Make Chinese People Drink More Coffee

[credit provider=”By oxburrow on Flickr” url=”http://www.flickr.com/photos/oxborrow/176989587/sizes/l/in/photostream/”] The big players in the coffee industry really want Chinese people to drink more coffee, and they’re putting their money in the pot.They’re desperately trying to create a coffee culture in China. Remember, coffee in China is still a “trend,” not a “habit,” Xi […]
Everybody’s Trying To Make Chinese People Drink More Coffee