Tech

The CEO of Impossible Foods, the startup behind the wildly popular veggie burger backed by Serena Williams and Katy Perry, shares the biggest piece of advice he wishes he knew at age 20

Impossible Foods CEO Pat Brown says the key to starting a successful company lies in finding a problem that matters in the world. His company, which he started in 2011, raised $US300 million last year putting it at a $US2 billion valuation, and its meatless burgers can be found in […]
The CEO of Impossible Foods, the startup behind the wildly popular veggie burger backed by Serena Williams and Katy Perry, shares the biggest piece of advice he wishes he knew at age 20
News

Plant-based ‘meat’ isn’t always vegan or even vegetarian, and that’s a common misconception that needs to be clarified

A vegan filed a class-action lawsuit against Burger King, TMZ reported on Monday, claiming the Impossible Whopper isn’t vegan as advertised. However, the Impossible Whopper is not advertised as vegan. Many plant-based “meat” options like Impossible and Beyond aren’t vegan or vegetarian when served at chain restaurants, as they’re often […]
Plant-based ‘meat’ isn’t always vegan or even vegetarian, and that’s a common misconception that needs to be clarified
News

Burger King is testing 3 new Impossible burgers at 180 locations in the US

Burger King is adding even more Impossible offerings to its menu. Starting this week, it’s testing Impossible versions of classic kids’ menu and value menu burgers. The chain’s test introduces the Impossible Whopper Jr., the Impossible Burger, and the Impossible Cheeseburger to 180 locations in Milwaukee, Cedar Rapids, Augusta, Cincinnati, […]
Burger King is testing 3 new Impossible burgers at 180 locations in the US