News

IHOP is giving away free pancakes for 12 hours

IHOP’s Free Pancake Day 2019 is Tuesday, March 12. The International House of Pancakes will be serving up free stacks of buttermilk pancakes starting at 7 a.m. on Tuesday. While the pancakes are free, customers can donate money to the Children’s Miracle Network Hospitals, the Leukemia & Lymphoma Society, and […]
IHOP is giving away free pancakes for 12 hours
News

10 fake holidays that were actually invented by brands

Many of our favourite holidays were invented by brands to pad sales. There is no official body that approves holidays in the United States (Congress can only set federal holidays), which is why there are so many of them. “Fake”holidays succeed when they offer either fun or strengthen an emotional […]
10 fake holidays that were actually invented by brands
News

IHOP’s burger sales quadrupled after its controversial IHOb name change

IHOP’s burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a “huge success,” according to IHOP executives. “Literally everybody in the world now knows that IHOP is now selling burgers,” IHOP’s president, Darren Rebelez, […]
IHOP’s burger sales quadrupled after its controversial IHOb name change
News

The ‘IHOb’ rebrand is a brilliant marketing troll for our time

IHOP announced that it was rebranding as IHOb, the International House of Burgers. This is a marketing stunt, but it’s a good one. With the “rebrand,” IHOP got you to reflect on how you like its pancakes and to pay attention to a new product it’s launching. If IHOP had […]
The ‘IHOb’ rebrand is a brilliant marketing troll for our time
News

IHOP is giving away free pancakes — here’s how to get some

IHOP is giving away free pancakes on Tuesday, February 27. From 7 a.m. to 7 p.m., customers can get a short stack of pancakes for free at IHOP locations across the US. This is the 12th year IHOP has celebrated National Pancake Day. IHOP is giving away free pancakes on […]
IHOP is giving away free pancakes  —  here’s how to get some
US

The best logo changes of 2015

VIDEO: This year, several leading brands changed their logos. We combed through UnderConsideration's Brand New graphic design and branding site to find our favourites.
The best logo changes of 2015
« Previous Page