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Australia’s new tourism ad featuring Kylie Minogue, Ash Barty, and Shane Warne cost $15 million. Here’s why the government reckons it’s worth every cent.

Tourism Australia has unveiled its new tourism ad ‘Matesong’ urging Brits to visit despite Brexit uncertainty. The ad featuring Kylie Minogue, Ash Barty, Adam Hills, Shane Warne, and Ian Thorpe cost $15 million to make. The government hopes the tourism it generates will help stimulate the ailing Australian economy and […]
Australia’s new tourism ad featuring Kylie Minogue, Ash Barty, and Shane Warne cost $15 million. Here’s why the government reckons it’s worth every cent.