Tech

Apple has survived backlash to the tech world while Amazon, Google, Facebook and other tech giants struggle — an expert on trust explains why

Amidst ongoing backlash against tech giants, from Amazon to Facebook, Apple has managed to remain in the good graces of public opinion. In an interview with Business Insider, Harvard Business School professor Sandra Sucher said a combination of “intentionality and consistency” has kept Apple’s brand strong as other tech companies […]
Apple has survived backlash to the tech world while Amazon, Google, Facebook and other tech giants struggle — an expert on trust explains why