News

The rise and fall of Harley-Davidson

Harley-Davidson is the most well-known American motorcycle brand in the world, but that status may be preventing the company’s future growth. Its core customers helped the company reach new heights in 2006. But today, Harley is facing challenges reaching new customers. Without new riders, the company might slowly erode. Visit […]
The rise and fall of Harley-Davidson
Markets

Harley-Davidson’s problems go much deeper than Trump’s trade war

Harley Davidson “is engaging in a rather risky PR strategy,” Morgan Stanley said Friday. The motorcycle brand this week pushed back on President Donald Trump’s quickly intensifying trade war with Europe. Shares sank more than 8% after Harley said new European tariffs would cause a “tremendous cost increase.” Follow Harley-Davidson’s […]
Harley-Davidson’s problems go much deeper than Trump’s trade war
Markets

Harley Davidson is plummeting after a big earnings miss

Harley Davidson is falling after reporting earnings well under analysts’ expectations. The future isn’t too bright either, as the company said it expects sales to continue to decline. Watch the stock move in real time here. Harley Davison shares are plummeting on Tuesday after the company reported earnings well under […]
Harley Davidson is plummeting after a big earnings miss