Markets

Warren Buffett loaned $300 million to Harley-Davidson during the financial crisis. Here’s the story of how he helped the motorcycle maker.

Warren Buffett loaned about $US300 million to Harley-Davidson during the financial crisis. “It was the bridge we needed to get us through a rough time,” the motorcycle maker’s finance chief said in 2014. Buffett’s Berkshire Hathaway probably netted about $US150 million in profit from the five-year loan, but could have […]
Warren Buffett loaned $300 million to Harley-Davidson during the financial crisis. Here’s the story of how he helped the motorcycle maker.
News

Harley-Davidson’s new CEO came from Puma and is an unlikely leader for the American icon. See how he could reverse the motorcycle maker’s fortunes.

In early 2020, with the company under stress from Wall Street and with a demographic challenge looming as it struggled to attract new riders, Harley-DavidsonCEO Matt Levatich stepped down, replaced on an acting basis by board member Jochen Zeitz, who eventually was named CEO. Zeitz swiftly moved to replace Harley’s […]
Harley-Davidson’s new CEO came from Puma and is an unlikely leader for the American icon. See how he could reverse the motorcycle maker’s fortunes.
News

Harley-Davidson’s first electric motorcycle has been a total flop, but here are 12 other e-bikes from scrappy upstarts that may find the success it couldn’t

Harley-Davidson’s CEO stepped down late last month amid struggles at the company, including lacklustre sales of the brand’s first electric motorcycle, the LiveWire. The LiveWire’s steep MSRP and low range meant it didn’t catch on with young riders as Harley had hoped, but there are plenty of EV bike manufacturers […]
Harley-Davidson’s first electric motorcycle has been a total flop, but here are 12 other e-bikes from scrappy upstarts that may find the success it couldn’t
News

The rise and fall of Harley-Davidson

Harley-Davidson is the most well-known American motorcycle brand in the world, but that status may be preventing the company’s future growth. Its core customers helped the company reach new heights in 2006. But today, Harley is facing challenges reaching new customers. Without new riders, the company might slowly erode. Visit […]
The rise and fall of Harley-Davidson
Markets

Harley-Davidson’s profit plunges as Trump’s tariffs bite

Harley-Davidson‘s profit plunged as President Donald Trump’s tariffs hurt sales. The company is also contending with decreased demand as their core customer ages. Watch Harley-Davidson trade live. The motorcycle manufacturer Harley-Davidson reported quarterly operating profits plunged almost 27% from a year ago as it contended with decreasing demand for its […]
Harley-Davidson’s profit plunges as Trump’s tariffs bite
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Harley-Davidson is in an impossible position in the motorcycle business

Harley-Davidson is dominant in its core market, but its stock has declined significantly over the past five years, and it’s facing declining motorcycle sales trends and an ageing customer base. Harley-DavidsonCEO Matt Levatich is making all the right moves to push growth, but he has a tough job ahead of […]
Harley-Davidson is in an impossible position in the motorcycle business
Markets

Harley-Davidson says tariffs just took a big bite out of profitability

Harley-Davidson plunged nearly 11% Tuesday after reporting quarterly earnings that fell short of analysts’ expectations. The company said tariffs slammed fourth-quarter profitability. President Donald Trump attacked Harley-Davidson last summer after the company said it would shift production overseas. Watch Harley-Davidson trade live. Harley-Davidson said Tuesday morning that President Donald Trump’s […]
Harley-Davidson says tariffs just took a big bite out of profitability