News

The controversial Silicon Valley startup behind ‘Just Mayo’ has finally released what was supposed to be its signature product, after 6 years of development

Just Inc., the Silicon Valley food startup known for its Just Mayo and egg-free cookie dough, will finally be selling its vegan scrambled egg product in grocery stores. The product, called Just Egg, has been six years in the making. Difficulties creating the right texture, flavour, and shelf-life held the […]
The controversial Silicon Valley startup behind ‘Just Mayo’ has finally released what was supposed to be its signature product, after 6 years of development
News

A fiery brand war between a Silicon Valley mayo startup and Jaden Smith’s bottled water company is heating up — and one is alleging ‘deceptions and misrepresentations’

Jaden Smith’s bottled water company, Just Goods, is suing an embattled vegan mayo startup that recently changed its name from Hampton Creek to Just. In a lawsuit, Smith’s company claims Hampton Creek’s rebrand violates a 2014 trademark agreement between the two companies. Just (formerly Hampton Creek) is now alleging that […]
A fiery brand war between a Silicon Valley mayo startup and Jaden Smith’s bottled water company is heating up — and one is alleging ‘deceptions and misrepresentations’