McDonald’s recently shifted its lead US creative duties to independent agency Wieden and Kennedy, which means the fast-food giant will share an agency with rival KFC, another Wieden client. Some analysts say this shift could signal a change in how big marketers manage their business. McDonald’s willingness to work alongside […]
GroupM, the world's biggest ad-buying company...
GroupM, the media investment group that sits...
WPP's media buying arm, GroupM, has been...
GroupM, the media-buying arm of WPP, the...
Rob Norman, the chief digital officer of the...
GroupM, the media investment arm of the world's...