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Advertising’s winners and losers of 2020

Hi! Welcome to the Insider Advertising daily for December 8. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today’s news: Bright spots for ad agencies amid the pandemic, Kevel raises […]
Advertising’s winners and losers of 2020
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Quibi’s investors want their money back

Hi! Welcome to the Insider Advertising daily for October 23. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] Today’s news: Quibi’s investors want their money back, Facebook’s Carolyn Everson talks […]
Quibi’s investors want their money back
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Advertisers have long avoided sharing agencies with competitors. McDonald’s just abandoned that tradition, and other big brands could follow suit.

McDonald’s recently shifted its lead US creative duties to independent agency Wieden and Kennedy, which means the fast-food giant will share an agency with rival KFC, another Wieden client. Some analysts say this shift could signal a change in how big marketers manage their business. McDonald’s willingness to work alongside […]
Advertisers have long avoided sharing agencies with competitors. McDonald’s just abandoned that tradition, and other big brands could follow suit.