Strategy

‘Reactionary giving’ was all the rage from the ‘Trump bump’ after 2016 — but the coronavirus has changed giving like everything else

Today is Giving Tuesday, which is devoted to charitable giving. Like everything else in 2020, giving is a little bit different this year. The general pattern of “reactionary giving” around elections, turbocharged in the Trump era, coincided with pandemic-related giving, both bolstered by smaller donors. In 2016, contributions to liberal […]
‘Reactionary giving’ was all the rage from the ‘Trump bump’ after 2016 — but the coronavirus has changed giving like everything else