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The psychology of giving great gifts: An expert shares science-backed hacks for making your holiday presents memorable even if you can’t see your loved ones this year

Moran Cerf, 42, is a professor of neuroscience and business at Kellogg School of Management and Northwestern University and is the Alfred P. Sloan professor at the American Film Institute. Every week, he receives questions about the brain, psychology, business, and behaviour via email from people who attend his talks; […]
The psychology of giving great gifts: An expert shares science-backed hacks for making your holiday presents memorable even if you can’t see your loved ones this year