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I stood semi-naked in a futuristic metal chamber filled with -120 degree Celsius air, and I’d do it again anytime

Whole-body cryotherapy involves standing semi-naked in an cryochamber that blasts you with air between -120 and -150 degrees Celsius. Cryotherapy first emerged as a wellness treatment for elite athletes, but has gained mainstream popularity because of its purported benefits which include pain relief, increased metabolism, and improved mood. I went […]
I stood semi-naked in a futuristic metal chamber filled with -120 degree Celsius air, and I’d do it again anytime
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Fitness brands are taking over their fans’ lives

Today’s fitness companies have evolved from run-of-the-mill gyms to full-fledged lifestyle brands, appealing to Americans seeking new forums for community and social connection. As the market for boutique fitness grows more saturated, brands are experimenting with new tactics focused on personalisation, vocalizing on social issues, and expanding into branded products. […]
Fitness brands are taking over their fans’ lives
News

Smoothie chains and gyms are teaming up to cash in on the retail apocalypse

Gym brands like Planet Fitness and Lifetime Fitness are opening in shuttered Sears and Macy’s stores as the retail apocalypse sweeps America. Smoothie chains that once relied on mall foot traffic are also turning to fitness brands, adding more healthy options to the menu and opening near gyms. For gyms, […]
Smoothie chains and gyms are teaming up to cash in on the retail apocalypse
News

Fitness has exploded into a nearly $100 billion global industry as more people become obsessed with their health

Consumers are engaging with fitness and wellness companies more than ever before, in an attempt to foster community and adapt health-oriented lifestyles. Today the global fitness industry is valued at nearly $US100 billion. The International Health, Racquet and Sportsclub Association found that boutique fitness is the fastest growing brick-and-mortar exercise […]
Fitness has exploded into a nearly $100 billion global industry as more people become obsessed with their health