"It's almost going mainstream faster than the mainstream understands what it is they're adopting, which is a weird phenomenon," Bankman-Fried said.
This 10-year partnership, to be paid entirely in cryptocurrency, is the latest in a string of sports partnerships FTX has inked this year.
Sam Bankman-Fried has pledged a three-year commitment to Brink Technology to sponsor bitcoin developers undergoing fellowship programs.
While at MIT, the now-crypto billionaire was struggling to find his direction in life until he joined an altruistic movement.
"We definitely hope to be able to offer them inside of a year," Brett Harrison said. "We could have or should have started a long time ago."
The "Shark Tank" co-host asked to get paid in cryptocurrency, and for it to be managed on the FTX platform.
"A lot of regulators, frankly, are currently going through the process of trying to figure out what their regulatory regime for crypto derivatives is going to be," he told CNBC.
One of crypto's richest people initially entered into the space without a firm stance on the future of digital assets.