FTX has been on a marketing tear this year, signing a $135 million deal for the naming rights on the Miami Heat's stadium.
Golden State Warriors player Stephen Curry took to Twitter for tips on crypto and thousands, including MicroStrategy's Michael Saylor, replied.
FTX launches an NFT marketplace that lets users mint and sell their own digital items, with cross-chain selling between ethereum and solana, only to find it swamped with submissions.
"There's a lot of blockchains we want to list that are fairly significant," 29-year old crypto billionaire Sam Bankman-Fried said.
"This reinforces our belief that in the event of a well-deserved pullback, it would be an opportunity to buy at cheaper prices," a strategist said.
The LedgerX buyout will mean the CFTC-approved platform is eventually merged under the FTX.US umbrella, according to president Brett Harrison.
The FTX CEO emphasized the need for crypto to embrace regulation, a sentiment he also expressed in a recent interview with Insider.
The 29-year-old crypto billionaire Sam Bankman-Fried said he's taking regulation "extremely seriously" and that it's his number one focus.
"It's almost going mainstream faster than the mainstream understands what it is they're adopting, which is a weird phenomenon," Bankman-Fried said.
This 10-year partnership, to be paid entirely in cryptocurrency, is the latest in a string of sports partnerships FTX has inked this year.
Sam Bankman-Fried has pledged a three-year commitment to Brink Technology to sponsor bitcoin developers undergoing fellowship programs.
While at MIT, the now-crypto billionaire was struggling to find his direction in life until he joined an altruistic movement.
"We definitely hope to be able to offer them inside of a year," Brett Harrison said. "We could have or should have started a long time ago."
The "Shark Tank" co-host asked to get paid in cryptocurrency, and for it to be managed on the FTX platform.
Bankman-Fried told Bloomberg that many in crypto fret about leverage in the system when prices collapse and levered positions are forced into liquidation.
"A lot of regulators, frankly, are currently going through the process of trying to figure out what their regulatory regime for crypto derivatives is going to be," he told CNBC.
The methods US traders use to access offshore crypto derivatives exchanges can be remarkably simple.