News

MASCOT MAKEOVERS: What Your favourite Brand Icons Looked Like Past And Present

[credit provider=”flamemeetsdesire.com”] Brand mascots, like fashion trends, tend to show their age. Makeovers are necessary in order for mascots to stay relevant.Some mascots, like the Jolly Green Giant, are updated to take advantage of new technologies. While others, like Chester Cheetah or the Quaker Oats Man, are overhauled to keep […]
MASCOT MAKEOVERS: What Your favourite Brand Icons Looked Like Past And Present
Strategy

REVEALED: How Taco Bell Created The Infamous Doritos Tacos

[credit provider=”Business Insider / Matthew Lynley”] Taco Bell’s Doritos Locos Tacos are an important part of Yum! Brands’ strategy to turn the chain’s fortunes around in the U.S.It’s also a crazy idea, and one of the strangest menu items you can find at America’s fast food chains.
REVEALED: How Taco Bell Created The Infamous Doritos Tacos