News

The man who changed PepsiCo and launched the ‘cola wars’ died on Sunday. Here are some of Donald Kendall’s most memorable business moves as CEO.

Donald Kendall, PepsiCo’s former CEO, died Sunday at the age of 99. As top executive from 1963 until 1986, Kendall led the soda company’s crusade against rival Coca-Cola, often using unconventional tactics. Some of his most memorable decisions include trading Pepsi for Soviet vodka, spending millions on an ad campaign […]
The man who changed PepsiCo and launched the ‘cola wars’ died on Sunday. Here are some of Donald Kendall’s most memorable business moves as CEO.
Strategy

26 of the most epic product fails in American history

Launching a new product is no easy feat – even major companies have unexpected flops. Less than 3% of new consumer packaged goods exceed first-year sales of $50 million, according to Joan Schneider and Julie Hall, coauthors of “The New Launch Plan.” Microsoft’s Zune failed to compete with the iPod, […]
26 of the most epic product fails in American history
News

The Psychological Secrets Behind Nacho Cheese Doritos

[credit provider=”flickr via” url=”http://www.flickr.com/photos/merelymel/2235322035/”] In 1966, Frito-Lay launched the first tortilla chip brand nationwide. Back then, the salty snack market was dominated by potato chips and pretzels.Now, Doritos are everywhere, led by Nacho Cheese, Cool Ranch, Spicy Nacho, and Salsa Verde flavours. And this year marks the 40th anniversary of Nacho […]
The Psychological Secrets Behind Nacho Cheese Doritos
News

Don’t Let Your Kids Eat New Ramped-Up Cracker Jacks

[credit provider=””>Daniel Goodman / Business Insider”] Twinkies may be no more, but a new sweet snack made by the Cracker Jack Company may help fill the empty slot on grocery store shelves.  Frito-Lay, the company that makes Cracker Jacks, introduced Cracker Jack’D Power Bites this morning. 
Don’t Let Your Kids Eat New Ramped-Up Cracker Jacks
Strategy

FRITO-LAY CMO: The Days Of Traditional Mass Marketing Are Over

[credit provider=”Terabass | Wikipedia” url=”http://en.wikipedia.org/wiki/File:New_york_times_square-terabass.jpg”] The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right.We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers […]
FRITO-LAY CMO: The Days Of Traditional Mass Marketing Are Over