Around 600 workers in a Kansas Frito-Lay plant are on strike, and they're gaining national attention.
Frito-Lay has made conflicting statements regarding the origin of Flamin' Hot Cheetos, which former exec Richard Montañez claims to have created.
A truck that appeared to be carrying Doritos was stolen at a gas station, setting off an hour-long car chase between the suspect and police in Oklahoma City.
Donald Kendall, PepsiCo’s former CEO, died Sunday at the age of 99. As top executive from 1963 until 1986, Kendall led the soda company’s crusade against rival Coca-Cola, often using unconventional tactics. Some of his most memorable decisions include trading Pepsi for Soviet vodka, spending millions on an ad campaign […]
Frito-Lay, the savoury-snack subsidiary of PepsiCo responsible for brands like Tostitos, Doritos, Cheetos, and Lay’s, had to reduce assortment of its flavours at the start of the pandemic. The tactic resulted in an apparent shortage of less stand-out flavours in stores, with customers taking to Twitter to voice their frustrations […]
Frito-Lay shut down its factory in Modesto, California after several employees showed signs and symptoms of the coronavirus. The coronavirus is not known to to be spread through food or food packaging, but the plant shut down as a precaution. Employees will be paid for up to 12 weeks during […]
Don't you hate when you pull open a fresh bag...
Mac n' Cheetos are about to return to the menu...
In the early days of Disneyland, a restaurant...
1. Uniqlo made a tiny change to the shirt...
Cheetos, the Frito-Lay-owned snacks...
Launching a new product is no easy feat – even major companies have unexpected flops. Less than 3% of new consumer packaged goods exceed first-year sales of $50 million, according to Joan Schneider and Julie Hall, coauthors of “The New Launch Plan.” Microsoft’s Zune failed to compete with the iPod, […]
[credit provider=”flickr via” url=”http://www.flickr.com/photos/merelymel/2235322035/”] In 1966, Frito-Lay launched the first tortilla chip brand nationwide. Back then, the salty snack market was dominated by potato chips and pretzels.Now, Doritos are everywhere, led by Nacho Cheese, Cool Ranch, Spicy Nacho, and Salsa Verde flavours. And this year marks the 40th anniversary of Nacho […]
[credit provider=””>Daniel Goodman / Business Insider”] Twinkies may be no more, but a new sweet snack made by the Cracker Jack Company may help fill the empty slot on grocery store shelves. Frito-Lay, the company that makes Cracker Jacks, introduced Cracker Jack’D Power Bites this morning.
Remember those beef jerky portraits of Romney and Obama? Well, Cheetos decided it wanted to get in on the action, too.
[credit provider=”Terabass | Wikipedia” url=”http://en.wikipedia.org/wiki/File:New_york_times_square-terabass.jpg”] The marketing world is changing. Marketers have more channels than ever to get their message across, but not everyone out there is doing it right.We spoke with Ann Muhkerjee, SVP and CMO of Frito-Lay North America, about where marketing is going as technology and consumers […]