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CHART: The Vast Majority Of App Downloads Are Free

Almost 90 per cent of apps downloaded in 2011 were free. According to Gartner, less than 3 billion of the almost 25 billion apps downloaded last year were paid apps. Gartner forecasts that the ratio of free to paid downloads will continue to rise through 2016. 
CHART: The Vast Majority Of App Downloads Are Free
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BII CHART OF THE DAY: In-App Purchasing Is Driving Mobile App Revenue

Business Insider Intelligence a new research and analysis service focused on mobile computing and the Internet. The product is currently in beta. For more information, and to sign up for a free 30-day trial, click here. “Freemium” has become the standard business model in mobile apps.
BII CHART OF THE DAY: In-App Purchasing Is Driving Mobile App Revenue