Strategy

After a disastrous Uber ride last year, the company’s chief economist examined the economics of apologies — and discovered there’s something more important than ‘I’m sorry’

A team of economists studied how Uber customers respond to different types of apologies after they have bad experiences with the company. The idea for the study came when one of the researchers, who was Uber’s chief economist, had a terrible Uber ride and noticed he never received an apology. […]
After a disastrous Uber ride last year, the company’s chief economist examined the economics of apologies — and discovered there’s something more important than ‘I’m sorry’
Markets

Here’s The Most Important Investing Lesson From ‘Think Like A Freak’

Fun fact: Robo-advisor startup Betterment has a book club. Recently, they read Stephen Dubner and Steven Levitt’s “Think Like A Freak.” So when Betterment founder and CEO Jon Stein interviewed Dubner, he asked how investors could think like freaks about their money. Of all the insights in the book, Dubner […]
Here’s The Most Important Investing Lesson From ‘Think Like A Freak’
Strategy

7 Ways You Can Become More Successful By ‘Thinking Like A Freak’

University of Chicago economist Steven Levitt and journalist Stephen Dubner turned heads with their hit book “Freakonomics” in 2005 and its 2009 sequel “SuperFreakonomics,” which use economics to explain why people do what they do. The authors have returned with a new book, “Think Like a Freak,” which lays out […]
7 Ways You Can Become More Successful By ‘Thinking Like A Freak’
Strategy

Why Kids Are Better At Figuring Out Magic Tricks

If a magician’s life depended on fooling either an audience of adults or an audience of kids, every magician would rather perform for the adults, says Alex Stone, a lifelong magician and author of “Fooling Houdini.” In “Think Like A Freak,” the new book from “Freakonomics” authors Steven Levitt and […]
Why Kids Are Better At Figuring Out Magic Tricks
Markets

Why Expensive Wine Is Probably A Waste Of Money

Luckily for our wallets — and our taste buds — the authors of “Think Like A Freak” present an experiment that shows one thing: Even if expensive wine is better, most of us won’t be able to tell. The book, a follow-up to the popular “Freakonomics,” tells the story of […]
Why Expensive Wine Is Probably A Waste Of Money
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