Strategy

4 Ways To maximise Your Local Search Results

This is the fifth of the eight-part “The Mobile Experience Effect” series, which examines how small business owners can achieve more by using the latest in mobile technology. “The Mobile Experience Effect” is sponsored by Capital One SparkOne of the great advantages of mobile for small businesses is that when […]
4 Ways To maximise Your Local Search Results
Strategy

How A Mobile Ad Turns Into A Paying Customer

This is the fifth of the eight-part “The Mobile Experience Effect” series, which examines how small business owners can achieve more by using the latest in mobile technology. “The Mobile Experience Effect” is sponsored by Capital One SparkDesktops and even laptops are slowly becoming less relevant. Now we work on-the-go, […]
How A Mobile Ad Turns Into A Paying Customer
Tech

How Foursquare Crushed My Startup In The ‘Check-In Wars’

[credit provider=””>Jess3″] As an entrepreneur, it can be hard to admit defeat. When Facebook Product Manager Josh Williams started working on Gowalla, a location-based social network, his ultimate vision was for “people to see the world through the eyes of their friends,” Williams recently wrote on Medium.
How Foursquare Crushed My Startup In The ‘Check-In Wars’
News

Foursquare Has A New Partnership That Might Actually Make Some Money [THE BRIEF]

[credit provider=”Flickr / orphanjones” url=”http://www.flickr.com/photos/orphanjones/762062828/in/photostream/”] Good morning, AdLand. Here’s what you need to know today:Foursquare partnered up with Visa and MasterCard to give users more discounts when they shop. The company has struggled to engage advertisers at scale and monetise its check-in service. The new move is similar to what […]
Foursquare Has A New Partnership That Might Actually Make Some Money [THE BRIEF]
Tech

Meet Apple’s Most Important Internet Executive, Eddy Cue

[credit provider=”News Corp.”] We know vanishingly little about Apple’s top executives. At most we get dribs and drabs of information, like CEO Tim Cook’s bicycling regimen or design chief Jony Ive’s Aston Martin.Then there’s Apple executive Eddy Cue.
Meet Apple’s Most Important Internet Executive, Eddy Cue
Tech

30 Million People Say These Are The Best Places In The US

[credit provider=”brocpsu via Flickr” url=”http://www.flickr.com/photos/drocpsu/1108311645/”] Everyone wants to try great local dives when they’re travelling, but they’re hard to come by.Foursquare crunched 3 billion check-ins across the nation and more than 10 million tips its 30 million users have left to find them for you.
30 Million People Say These Are The Best Places In The US
Tech

Facebook Is Taking Another Run At Killing Off Foursquare

[credit provider=”Shutterstock”] Facebook’s first attempt at a Foursquare killer, Facebook Places, didn’t make much of an impression.But Facebook persisted with building location features into the social network, and is now preparing a standalone friend-finding mobile app, Bloomberg reports.
Facebook Is Taking Another Run At Killing Off Foursquare
Tech

How One Company’s Twitter Account Went Rogue

Social Media Insights is a new daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
How One Company’s Twitter Account Went Rogue
Tech

Facebook Helped Its App Publishers monetise In 2012

Social Media Insights is a new daily newsletter from Business Insider that collects and delivers the top social media news first thing every morning. You can sign up to receive Social Media Insights here or at the bottom of this post.
Facebook Helped Its App Publishers monetise In 2012
Tech

Ex-Foursquare Engineer On Why Employees Are Leaving

[credit provider=”Robert Libetti/Business Insider”] A hot topic on question-and-answer site Quora recently: Why are so many employees leaving Foursquare, the New York-based check-in startup?Justin Moore, a former director of engineering at Foursquare who joined Facebook a year ago, offered his own take.
Ex-Foursquare Engineer On Why Employees Are Leaving
Tech

After 199 Checkins, 41 Photos, And 18 Badges I Quit Foursquare – Here’s Why

[credit provider=”Courtesy of Foursquare”] Nat Salvione, who works in business development for a startup called Tango Card, wrote us an email explaining why he quit using an app called Foursquare after “loving it” for almost a year.Nat’s thoughts are interesting in part because Foursquare is going through a bit of […]
After 199 Checkins, 41 Photos, And 18 Badges I Quit Foursquare – Here’s Why
Tech

ANALYST: ‘Foursquare Will Fail By The End Of 2013’

[credit provider=”Bloomberg TV”] A new PrivCo report says Foursquare will fail by the end of 2013.According to PrivCo’s sources, Foursquare is missing venture capitalist’s projections, and even its own projections, quarter after quarter. PrivCo thinks investors will get tired of this and sell their shares by year-end for less money […]
ANALYST: ‘Foursquare Will Fail By The End Of 2013’
Tech

Apple’s Top Internet Executive Is Still Testing Out Foursquare

[credit provider=”News Corp.”] After Apple SVP Eddy Cue tweeted a couple of Foursquare check-ins, rumours spread that Apple was talking to Foursquare about using its data for local search.Since then, Cue has been more circumspect on Twitter. But he’s still actively using Foursquare.
Apple’s Top Internet Executive Is Still Testing Out Foursquare
Tech

Now Apple Is Turning To Foursquare For Help Fixing Its Maps

[credit provider=”AP”] Last week, Apple senior vice president Eddy Cue broadcast his location via Foursquare and Twitter, twice. He might as well have been broadcasting Apple’s plans for fixing its troubled mapping service.Apple is in talks with Foursquare to use the mobile location service’s data about local businesses in the maps […]
Now Apple Is Turning To Foursquare For Help Fixing Its Maps
Tech

Facebook Unleashes A New Feature To Fight Yelp And Foursquare

[credit provider=”TechCrunch” url=”http://techcrunch.com/2012/12/17/facebook-nearby/”] Facebook added a new location-based feature to its mobile apps that mimics much of what Yelp and Foursquare do.Under the “nearby” section of its mobile app, users will now be able to find local restaurants and small businesses.
Facebook Unleashes A New Feature To Fight Yelp And Foursquare
Tech

The 18 Defining Moments Of New York Tech In 2012

[credit provider=”Daniel Goodman / Business Insider” url=”http://www.businessinsider.com.au/author/daniel-goodman”] It’s been a crazy year for the New York tech scene.We saw the Draw Something craze take over the world, startups get acquired for hundreds of millions of dollars, and entire offices get shut down in Hurricane Sandy.
The 18 Defining Moments Of New York Tech In 2012
Tech

The Designer Behind Foursquare’s Most Iconic Elements Is Bolting

Mari Sheibley, Foursquare’s first designer, is leaving the company after four years. She told TechCrunch she’s going to travel and then begin working on a few projects of her own. Sheibley’s departure doesn’t sound like it has anything to do with the negative press surrounding Foursquare’s troubled fundraise or slowed […]
The Designer Behind Foursquare’s Most Iconic Elements Is Bolting
Tech

Now It Makes Even More Sense For Apple To Buy Foursquare

[credit provider=”Kevin Smith, Business Insider”] By far, the biggest complaint I’ve heard about the new iPhone iOS6 operating system is the decision to replace Google Maps with a proprietary Apple map system.The complaints were loudly trumpeted on the front page of “The Wall Street Journal.”
Now It Makes Even More Sense For Apple To Buy Foursquare
Tech

Meet Foursquare’s Money Man, Steven Rosenblatt

Foursquare is one of the biggest mobile-first companies. Founded in 2009 by Dennis Crowley and Naveen Selvadurai, it has been sitting pretty with more than $70 million in funding and a $600 million valuation.But the local check-in app has never been very focused on generating revenue — until now.
Meet Foursquare’s Money Man, Steven Rosenblatt
Tech

Take A Tour Of Foursquare, The Coolest Startup Office We’ve Ever Seen

[credit provider=”Robert Libetti/Business Insider”] Foursquare is one of the biggest, buzziest startups in New York. The location check-in mobile app was founded in 2009 by Dennis Crowley and Naveen Selvadurai and it has raised more than $70 million to date.With 20 million users, 2.5 billion check-ins, and 5 million check-ins […]
Take A Tour Of Foursquare, The Coolest Startup Office We’ve Ever Seen
Tech

Location App Turf Hits 100,000 Check-Ins In Its First 4 Days

Designer Michael Tseng was one of Kickstarter’s early success stories. In April 2011, he raised a few thousand dollars in a few days for a mobile game, Turf.Turf promised to combine elements of Sim City, Mario, Monopoly and Foursquare and become the ultimate virtual reality mobile game.
Location App Turf Hits 100,000 Check-Ins In Its First 4 Days
News

Foursquare Launches Paid Ads—Here’s Today’s Ad Brief

[credit provider=”By _bubby_ on Flickr” url=”http://www.flickr.com/photos/_bubby_/6120437401/sizes/l/in/photostream/”] Following the footsteps of its social media brethren—Twitter, Facebook, and Tumblr—Foursquare launched a pilot program today that tests paid ads for merchants called “Promoted Updates.” They will appear in the Explore tab. Approximately 20 advertisers (including The Gap, Hertz, J.C. Penney, and Best Buy) are participating […]
Foursquare Launches Paid Ads—Here’s Today’s Ad Brief
Tech

Foursquare Launches Promoted Updates, Its Newest Effort To Generate Revenue

[credit provider=”Ellis Hamburger, Business Insider”] Today Foursquare is launching its version of search ads, Promoted Updates.Promoted Updates operate like Google’s promoted listings or Twitter’s promoted tweets. They are pay-per-action ad placements that only appear when a user is searching for a venue in Foursquare’s Explore tab.
Foursquare Launches Promoted Updates, Its Newest Effort To Generate Revenue
News

Foursquare Has A New Feature For Local Retailers—Here’s Today’s Ad Brief

[credit provider=”Courtesy of Foursquare”] Foursquare has announced a new feature that allows local retailers to send updates to people who frequently check into their locations. Users have the option to disable the geo-targeting offers. The tool was tested by H&M, Outback Steakhouse, and various other merchants.Martina Scarfi has stepped down of […]
Foursquare Has  A New Feature For Local Retailers—Here’s Today’s Ad Brief
Tech

These Tech Companies Still Don’t Have Women On Their Boards

[credit provider=”World Economic Forum” url=”http://www.flickr.com/photos/worldeconomicforum/5397056271/”] Sheryl Sandberg became the first woman to join Facebook’s Board of Directors yesterday.That was a big step, but there’s still lots of room for more women in Silicon Valley. These tech companies still don’t have a woman on the board:
These Tech Companies Still Don’t Have Women On Their Boards
Tech

12 Important Questions Every Startup Has To Ask When Hiring

[credit provider=”By TheTruthAbout… on flickr” url=”http://www.flickr.com/photos/thetruthabout/4121026060/sizes/m/in/photostream/”] It’s hard to hire smart people, but if you ask the right questions it’s much easier to weed out the duds from the studs.Business Insider compiled the best questions and insights from Under 30 CEO, Mashable, and the Young Entrepreneur Council.
12 Important Questions Every Startup Has To Ask When Hiring
Tech

Meet The New Foursquare

[credit provider=”Steve Kovach, Business Insider”] Think Foursquare is still just a “feature”?Think again.
Meet The New Foursquare
Tech

How Foursquare’s Big Redesign Could End Up Hammering Its Valuation

[credit provider=”Screenshot”] Foursquare has been teasing a revamp to its mobile app, and it looks like its going to shift from being centered on check-ins to centering on exploring your world. We have screenshots here.Foursquare is going to become Yelp 2.0. It’s a more social way to help people find […]
How Foursquare’s Big Redesign Could End Up Hammering Its Valuation
Tech

10 Things You Need To Know This Morning

[credit provider=”Yodel Anecdotal/Flickr” url=”http://www.flickr.com/photos/yodelanecdotal/2177806467/”] Good morning! Here’s the news: A new book claims that Google’s $5.8 billion offer for Groupon fell through because the breakup fee wasn’t high enough and Groupon believed it still had plenty of room to grow. Now that Scott Thompson is out of the picture, Yahoo […]
10 Things You Need To Know This Morning
Tech

Get Ready For An ‘All New Foursquare’

A lot of change has come to Foursquare lately. Three of its executives have recently departed: Naveen Selvardurai (cofounder), Tristan Walker (Head of Biz Dev) and Morgan Missen (Head of Talent).
Get Ready For An ‘All New Foursquare’
Tech

Foursquare Investor: It Doesn’t Have A Ton Of Revenue Yet

[credit provider=”Business Insider / Matthew Lynley”] Fred Wilson, speaking on stage at TechCrunch’s TechCrunch Disrupt conference in New York, said Foursquare “doesn’t have a ton of revenue yet.”Foursquare is considered one of New York’s hottest startups — but it doesn’t appear to be in the top echelon of revenue-generating companies […]
Foursquare Investor: It Doesn’t Have A Ton Of Revenue Yet
News

Foursquare’s Revenue Model Sharpens Into Focus

[credit provider=”news reports and company releases”] It was always obvious that Foursquare’s business model would revolve around some sort of loyalty/couponing offers business for local merchants and consumers, but the exact contours have been fuzzy–as it should be for a company so young with such a new service. Now, however, the […]
Foursquare’s Revenue Model Sharpens Into Focus
Tech

REVEALED: Foursquare’s Big Money-Making Plans

[credit provider=”Tantek via Flickr” url=”http://www.flickr.com/photos/tantek/434810937/”] Foursquare is about to start trying to make big money.The plan: allow merchants to create coupons for the people who “check-in” to their business locations.
REVEALED: Foursquare’s Big Money-Making Plans
Tech

The Real Reason Foursquare Finally Decided To Pursue Revenues Now

[credit provider=”Flickr / Brian Wilkins ” url=”http://www.flickr.com/photos/brianwilkins/4734788670/”] A week ago, Foursquare announced that it would begin charging local merchants $10 for a product called “instant verification.”This seemed strange to us, because while it may seems like it is always a good idea for a business to bring in new revenues, […]
The Real Reason Foursquare Finally Decided To Pursue Revenues Now
Tech

What Is the Point of… Foursquare?

Yes, we know. The check-in is dead. If the polls are accurate, most people don’t even know location apps exist. So we don’t have to care about Foursquare, right? Well, no. As of last month, the service had 20 million users, or about half an Instagram. It’s not for everybody, […]
Tech

Foursquare Hires A Talent Agency To Make It Cool In Hollywood

[credit provider=”Tantek via Flickr” url=”http://www.flickr.com/photos/tantek/434810937/”] New York-based Foursquare has hired United Talent Agency to get Hollywood checking in.The move will hopefully get more celebrities and influencers using the service. It worked well for Twitter.
Foursquare Hires A Talent Agency To Make It Cool In Hollywood
News

Here Is Foursquare’s Pitch To Advertisers

[credit provider=”Deloitte”] We recently had a chat with Holger Luedorf, Foursquare VP and head of business development.In our interview, he outlined the three main benefits that Foursquare offers businesses:
Here Is Foursquare’s Pitch To Advertisers
Markets

Foursquare Knows Where The Biggest Tax Procrastinators Live

[credit provider=”Flickr / Brian Wilkins ” url=”http://www.flickr.com/photos/brianwilkins/4734788670/”] Social media app Foursquare decided to play around with last year’s check-in data to figure out which cities are teeming with Tax Day procrastinators. This isn’t a scientific study by any means but maybe it’s a taste of a new age in consumer surveying.
Foursquare Knows Where The Biggest Tax Procrastinators Live
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