Ford said it had raked in 20,000 reservations within hours of the F-150 Lightning's May debut.
Some of the most precise range estimates in the industry are key for reassuring range-anxious consumers, says Darren Palmer, Ford's EV boss.
Ford's first electric pickup truck has no shortage of tricks up its sleeve, and can do many things normal F-150s can't.
The basic model of the Lightning Pro starts at $39,974, with an estimated range of 230 miles. Models with 300 miles of range will start at $49,974.
Revealed on Wednesday night, the F-150 Lightning sports up to 300 miles of range, 775 pound-feet of torque, and an attractive base MSRP under $40,000.
A fully loaded F-150 Lightning will run you up to $90,000, Ford says. You can reserve one now with a $100 deposit.
We'll get our first true glimpse of the electric truck on Wednesday at 9:30 p.m. EST. Watch the livestream here.
We got a glimpse of the F-150 Lightning a full day before it's set to be revealed as it was used as a prop behind President Joe Biden for his speech.
Ford has left many of the electric F-150 Lightning's finer points a mystery, but the truck is supposed to be the most powerful F-150 yet.
Ford's long-awaited battery-powered pickup truck will be revealed during a livestreamed event on May 19, the company said Monday.