News

PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch

PR agencies are worried about consulting companies eating their lunch, just as they have been doing with ad agencies. PR firms traditionally relied on inaccurate measurement, so now they’re adding data services to show their work actually delivers. Omnicom’s FleishmanHillard is announcing a partnership with data marketplace Memo to provide […]
PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch