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Retailers from Gap to Ralph Lauren are giving up on their flagship stores — and experts say others will have to make big changes to keep the store model from dying

The flagship store as we know it is changing. Retailers from Gap to Ralph Lauren are closing their flagship stores in desirable shopping areas. Experts say that large flagship stores that do not offer exciting and engaging experiences are no longer effective marketing tools for brands. At the same time, […]
Retailers from Gap to Ralph Lauren are giving up on their flagship stores — and experts say others will have to make big changes to keep the store model from dying