Strategy

‘Sweat tech’ is on the rise, with 39% of Australians turning to digital platforms, apps and at-home fitness technology in the last year

39% of Australians used digital platforms to exercise during the national lockdown last year, according to a new study by Deakin University. Experts believe the increase in the use of digital platforms will continue, as Australians invest further in wearable fitness tech, at-home fitness equipment, and apps. “It’s likely that […]
‘Sweat tech’ is on the rise, with 39% of Australians turning to digital platforms, apps and at-home fitness technology in the last year
Lifestyle

Sports psychologists say running apps may be damaging your health

If you have a fitness goal in mind, there are endless apps out there designed to help you achieve it. However, sports psychologists Dr Andrew Wood and Dr Martin Turner believe fitness apps may be doing us more harm than good. They warn that such apps, and running-trackers in particular, […]
Sports psychologists say running apps may be damaging your health
News

This startup wants to solve 2 major problems with the gym business

The fitness app POPiN allows users to pay by the minute at eight participating gyms in Manhattan and Brooklyn. CEO Dalton Han had to convince gyms he wouldn’t ruin their ability to sell memberships. He thinks the app helps boutique gyms compete with national chains by allowing users to see […]
This startup wants to solve 2 major problems with the gym business