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In A Huge U-Turn, Facebook Is Letting Google Get A Glimpse Of Its Ad Business

In news that many within the ad industry never thought they’d hear, Google has announced that it has come to an agreement with Facebook that will allow the search giant to participate in Facebook Exchange (FBX), Facebook’s real-time bidding advertising platform. This means that marketers who use Google’s DoubleClick Bid […]
In A Huge U-Turn, Facebook Is Letting Google Get A Glimpse Of Its Ad Business