Strategy

How To Adapt A Business To The New Mobile Reality

This is the sixth of the eight-part “The Mobile Experience Effect” series, which examines how small business owners can achieve more by using the latest in mobile technology. “The Mobile Experience Effect” is sponsored by Capital One SparkThe mobile revolution is upon us and businesses are either using mobile to […]
How To Adapt A Business To The New Mobile Reality
Strategy

4 Ways To maximise Your Local Search Results

This is the fifth of the eight-part “The Mobile Experience Effect” series, which examines how small business owners can achieve more by using the latest in mobile technology. “The Mobile Experience Effect” is sponsored by Capital One SparkOne of the great advantages of mobile for small businesses is that when […]
4 Ways To maximise Your Local Search Results
Strategy

How A Mobile Ad Turns Into A Paying Customer

This is the fifth of the eight-part “The Mobile Experience Effect” series, which examines how small business owners can achieve more by using the latest in mobile technology. “The Mobile Experience Effect” is sponsored by Capital One SparkDesktops and even laptops are slowly becoming less relevant. Now we work on-the-go, […]
How A Mobile Ad Turns Into A Paying Customer
Strategy

Mobile’s Getting So Big That No Business Can Ignore It

This is the fourth of an eight-part “The Mobile Experience Effect” series, which examines how small business owners can achieve more by using the latest in mobile technology. “The Mobile Experience Effect” is sponsored by Capital One SparkBusinesses get an array of conflicting information about the shift to mobile, with […]
Mobile’s Getting So Big That No Business Can Ignore It
Strategy

Going Mobile Has To Be A Transformation, Not An Experiment

[credit provider=”Burberry Instagram”] When it comes to adapting mobile and digital technology, there’s a tendency to want to do it slowly, to dip a toe in the water before committing, and change one part of a business at a time.That’s especially true for small businesses who may be trying out […]
Going Mobile Has To Be A Transformation, Not An Experiment
Strategy

How Small Businesses Can Avoid Being Overwhelmed By Making An App

[credit provider=”Flickr / @superamit” url=”http://www.flickr.com/photos/superamit/4569922802/in/photostream/”] The idea of developing a mobile app can be intimidating for small business owners. It’s a big undertaking, and the amount of jargon and level of expertise required to develop one can scare people off. However, it’s increasingly important for businesses to have an intuitive and […]
How Small Businesses Can Avoid Being Overwhelmed By Making An App