Markets

KitKat makers Nestlé just lost a wild, 16-year legal battle to dominate the chocolate market in Europe after losing an argument about its shape

Nestlé, the manufacturers of KitKat, lost a 16-year legal fight to dominate the chocolate bar market. Nestlé applied to trademark the distinctive trapezoid shape of KitKats in 2002, and initially succeeded. But KitKat’s competitors – who make very similar snacks – objected. This started a string of court cases and […]
KitKat makers Nestlé just lost a wild, 16-year legal battle to dominate the chocolate market in Europe after losing an argument about its shape