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Dave Portnoy’s Barstool Sports takes on the betting giants

Hi and welcome to this weekly edition of Insider Advertising, where I break down the big stories in media and advertising. If you’re not a subscriber, sign up here to get this in your inbox daily. Barstool’s big bet Penn National Gaming bought a stake in Barstool worth $US163 million […]
Dave Portnoy’s Barstool Sports takes on the betting giants
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GETTING HIRED IN PR: How to land a job in public relations in 2020

Public relations firms have cut hundreds of jobs in the pandemic, but are still hiring to meet increased demand for crisis help and experts to staff healthcare, pharma, and tech accounts. Business Insider spoke with recruiters, insiders and experts at the leading PR and strategic communications firms including Publicis’ Kekst […]
GETTING HIRED IN PR: How to land a job in public relations in 2020
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In media, being big is no longer good enough

Hi and welcome to the Insider Advertising, weekly edition, where we break down the big recent stories in media and advertising. Reminder: Sept. 11 is the nomination deadline for our Rising Stars of Brand Marketing list. Submit yours here. Big isn’t necessarily beautiful Remember when it seemed like size was […]
In media, being big is no longer good enough
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Walmart’s big ambitions to take on Amazon

Hi and welcome to the Advertising Insider, weekly edition, where we break down the big stories in media and advertising. Remember you can sign up to get this daily newsletter here. What Walmart wants Since Donald Trump demanded that TikTok be sold to a US company, a growing list of […]
Walmart’s big ambitions to take on Amazon
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PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch

PR agencies are worried about consulting companies eating their lunch, just as they have been doing with ad agencies. PR firms traditionally relied on inaccurate measurement, so now they’re adding data services to show their work actually delivers. Omnicom’s FleishmanHillard is announcing a partnership with data marketplace Memo to provide […]
PR agencies are beefing up their data services to keep consulting firms like Deloitte and Accenture from eating their lunch
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Trust in US government, media, implodes as China’s soars

A new study finds that the US public’s trust in institutions, such as business, government, and tech, has plummeted, led by a drop in public trust in government. The drop in confidence comes as the US economy has actually performed well, and trust in public institutions in China soars. The […]
Trust in US government, media, implodes as China’s soars