Pranksters got out of control.
Inspired by the pizza industry, Durex launched a delivery service that will get condoms to couples in need within an hour, between 4 p.m. and 4 a.m.
[credit provider=”bnilsen www.flickr.com” url=”http://www.flickr.com/photos/bnilsen/2883045793/sizes/m/in/photostream/”] Good morning, Adland. Here’s what you need to know today:- For every Tweet people make using the hashtag #1share1condom Durex will donate one unused condom to global and local AIDS prevention charities in honour of World AIDS Day.
Durex got itself into a bunch of trouble in South Africa last week over a botched social media campaign, reports Peet Van Ardt at News 24.